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on.com
Born in the Swiss Alps, On running shoes feature the first patented cushioning system which is activated only when you need it - during the landing.
Global Rank
#2,885
315Showing Similarweb estimated data.
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Bounce Rate
38.46%
Pages per Visit
5.16
Avg Visit Duration
00:02:07
- Company
- On
- Year Founded
- - -
- Employees
- 201 - 500
- HQ
- Switzerland, Zürich
- Annual Revenue
- $1M - $2M
- Industry
- Sports > Sports - Other
on.com Traffic & Engagement Analysis
on.com's web traffic has decreased by 10.59% compared to last month. See all traffic & engagement stats for on.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
10.59%
Bounce Rate
38.46%
Pages per Visit
5.16
Avg Visit Duration
00:02:07
Total Visits Last 3 Months
Compare on.com to:
14.3Mon.com
on.com Web Traffic by Country
Which countries sent the most traffic to on.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to on.com - click below to discover all countries
Top Countries
United States
46.78%11.04%
United Kingdom
6.82%8.54%
Germany
6.2%26.85%
Japan
5.17%8.81%
Canada
5.16%10.94%
Others
29.87%
on.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. on.com's audience is 51.9% male and 48.1% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female48.1%
- Male51.9%
on.com Competitors & Similar Sites
Reveal on.com top alternatives and find potential or emerging competitors. hoka.com is the website with the highest similarity score to on.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
on.com Top Traffic Sources
The top traffic source to on.com is Paid Search traffic, driving 24.73% of desktop visits last month Organic Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
24.73%
Paid Search
1st Place
Organic Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to on.com
The top referral sites sending desktop traffic to on.com.
Category Distribution
News & Media Publishers
20.86%Coupons and Rebates
14.58%Search Engines
14.41%Fashion and Apparel
6.18%Finance - Other
4.79%Other
39.19%Top Referrals
Links from on.com to Other Websites by Traffic Share
on.com is sending desktop traffic to 53 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
25.36%Sports - Other
23.44%National Security
20.88%Banking Credit and Lending
12.61%Search Engines
6.06%Other
11.66%
Social Media Traffic to on.com
on.com gets most of its social media traffic from Facebook, followed by Youtube and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
10
Social Network Distribution