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passports.govt.nz Website Analysis for May 2026
apply for your new zealand passport online.
Industry: N/A
Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#163,3625,847
Country Rank
#900207
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Total Visits
268.1K
Bounce Rate
39.88%
Pages per Visit
2.94
Avg Visit Duration
00:02:27
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passports.govt.nz Traffic & Engagement Analysis
passports.govt.nz's web traffic has increased by 16.84% compared to last month. See all traffic & engagement stats for passports.govt.nz in the past 3 months below
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Last Month Change
16.84%
Bounce Rate
39.88%
Pages per Visit
2.94
Avg Visit Duration
00:02:27
Total Visits Last 3 Months
Compare passports.govt.nz to:
268.1Kpassports.govt.nz
passports.govt.nz Web Traffic by Country
Which countries sent the most traffic to passports.govt.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to passports.govt.nz - click below to discover all countries
Top Countries
New Zealand
74.38%33.06%
Australia
8.13%1.19%
United States
5.48%209.3%
United Kingdom
3.06%139.4%
Germany
1.49%12.68%
Others
7.47%
passports.govt.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. passports.govt.nz's audience is 48.55% male and 51.45% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female51.45%
- Male48.55%
passports.govt.nz Target Audience
Audience interests reveal key details on the browsing interests of passports.govt.nz's visitors. passports.govt.nz's audience is interested in Computers Electronics and Technology > Social Media Networks & nz.
Top Categories
Other Visited Websites
Top Topics
nznewssocial networksocialsocial media
passports.govt.nz Competitors & Similar Sites
Reveal passports.govt.nz top alternatives and find potential or emerging competitors. immigration.govt.nz is the website with the highest similarity score to passports.govt.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
passports.govt.nz Top Traffic Sources
The top traffic source to passports.govt.nz is Organic Search traffic, driving 43.61% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
43.61%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demopassports.govt.nz Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to passports.govt.nz (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
nz passport$1.17passport nz$1.18nz passport application$0.27passport application nz$0.26new zealand passport$2.491.4K OthersSee more
Total Keywords1.4K
Referral Web Traffic to passports.govt.nz
The top referral sites sending desktop traffic to passports.govt.nz.
Category Distribution
Government
32.86%Consumer Electronics
12.22%Law and Government - Other
8.47%Legal
2.82%Construction and Maintenance
2.61%Other
41.02%Top Referrals
Referring Websites5
Links from passports.govt.nz to Other Websites by Traffic Share
passports.govt.nz is sending desktop traffic to 7 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
64.64%Ecommerce and Shopping - Other
22.89%Law and Government - Other
7.65%Poker
4.07%Beauty and Cosmetics
0.41%Other
0.34%
Social Media Traffic to passports.govt.nz
passports.govt.nz gets most of its social media traffic from Youtube, followed by and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
1
Social Network Distribution