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pepsico.com Website Analysis for April 2026
Experience the taste and energy of PepsiCo. Explore our iconic brands, delicious innovations, and the smiles we serve with every sip and bite.
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Global Rank
#26,4281,690
Country Rank
#9,472782
Category Rank
#122
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Total Visits
2.4M
Bounce Rate
44.4%
Pages per Visit
2.73
Avg Visit Duration
00:04:34
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pepsico.com Traffic & Engagement Analysis
pepsico.com's web traffic has decreased by 0.67% compared to last month. See all traffic & engagement stats for pepsico.com in the past 3 months below
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Last Month Change
0.67%
Bounce Rate
44.4%
Pages per Visit
2.73
Avg Visit Duration
00:04:34
Total Visits Last 3 Months
Compare pepsico.com to:
2.4Mpepsico.com
pepsico.com Web Traffic by Country
Which countries sent the most traffic to pepsico.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to pepsico.com - click below to discover all countries
Top Countries
United States
50.31%6.52%
India
14.31%24.66%
United Kingdom
6.12%13.28%
Canada
5.25%5.52%
Russia
4.46%2.45%
Others
19.55%
pepsico.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. pepsico.com's audience is 54.4% male and 45.6% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.6%
- Male54.4%
pepsico.com Competitors & Similar Sites
Reveal pepsico.com top alternatives and find potential or emerging competitors. coca-colacompany.com is the website with the highest similarity score to pepsico.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
pepsico.com Top Traffic Sources
The top traffic source to pepsico.com is Referrals traffic, driving 53.41% of desktop visits last month Organic Search is the 2nd and Direct is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
53.41%
Referrals
1st Place
Organic Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to pepsico.com
The top referral sites sending desktop traffic to pepsico.com.
Category Distribution
Finance - Other
46.07%Beverages
21.06%Programming and Developer Software
6.68%Search Engines
3.44%Accounting and Auditing
2.14%Other
20.6%Top Referrals
Links from pepsico.com to Other Websites by Traffic Share
pepsico.com is sending desktop traffic to 31 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
22%Education
19.81%Programming and Developer Software
11.77%Banking Credit and Lending
11.3%Travel and Tourism - Other
8.52%Other
26.6%
Social Media Traffic to pepsico.com
pepsico.com gets most of its social media traffic from Linkedin, followed by Youtube and Reddit (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
8
Social Network Distribution