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points.com Website Analysis for May 2026
our loyalty solutions drive engagement for the world's biggest airline, hotel, and financial services loyalty programs.
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Global Rank
#20,6523,752
Country Rank
#5,704964
Category Rank
#284
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Total Visits
2.8M
Bounce Rate
27.26%
Pages per Visit
2.93
Avg Visit Duration
00:01:37
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points.com Traffic & Engagement Analysis
points.com's web traffic has increased by 20.87% compared to last month. See all traffic & engagement stats for points.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
20.87%
Bounce Rate
27.26%
Pages per Visit
2.93
Avg Visit Duration
00:01:37
Total Visits Last 3 Months
Compare points.com to:
2.8Mpoints.com
points.com Web Traffic by Country
Which countries sent the most traffic to points.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to points.com - click below to discover all countries
Top Countries
United States
65.61%18.7%
Canada
11.04%39.94%
United Kingdom
2.83%33.22%
Germany
2.02%122.8%
Japan
1.99%14.95%
Others
16.49%
points.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. points.com's audience is 45.69% male and 54.31% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female54.31%
- Male45.69%
points.com Competitors & Similar Sites
Reveal points.com top alternatives and find potential or emerging competitors. loyaltypoint.io is the website with the highest similarity score to points.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
partners.shopify.com78%Business and Consumer Services > Digital Marketing--Analyze partners.shopify.comCompare to partners.shopify.compoints.com Top Traffic Sources
The top traffic source to points.com is Direct traffic, driving 41.94% of desktop visits last month Referrals is the 2nd and Mail is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.94%
Direct
1st Place
Referrals
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demopoints.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to points.com (Desktop, worldwide)
Organic vs. Paid
Organic77.4%
Paid22.6%
Top Keywords
points$2.13buy aeroplan points$1.15buy marriott points$2.07aeroplan login$0.12hyatt buy points$0.721.6K OthersSee more
Total Keywords1.6K
Referral Web Traffic to points.com
The top referral sites sending desktop traffic to points.com.
Category Distribution
Accommodation and Hotels
71.8%Air Travel
21.07%Textiles
2.94%Travel and Tourism - Other
2.46%Legal
0.93%Other
0.81%Top Referrals
Links from points.com to Other Websites by Traffic Share
points.com is sending desktop traffic to 18 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Accommodation and Hotels
52.11%Air Travel
30.18%Travel and Tourism - Other
8.98%Finance - Other
6.32%Transportation and Excursions
1.22%Other
1.19%
Social Media Traffic to points.com
points.com gets most of its social media traffic from Facebook, followed by Youtube and WhatsApp Webapp (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
8
Social Network Distribution