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rbauction.com Website Analysis for May 2026
new and used heavy equipment for sale: worldwide public auctions of heavy equipment for construction, transportation, agricultural and other industries - bid in person, online or by proxy.
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Global Rank
#26,3927,976
Country Rank
#8,8682,884
Category Rank
#227
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Total Visits
1.4M
Bounce Rate
31.74%
Pages per Visit
7.47
Avg Visit Duration
00:07:26
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rbauction.com Traffic & Engagement Analysis
rbauction.com's web traffic has increased by 27.5% compared to last month. See all traffic & engagement stats for rbauction.com in the past 3 months below
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Last Month Change
27.5%
Bounce Rate
31.74%
Pages per Visit
7.47
Avg Visit Duration
00:07:26
Total Visits Last 3 Months
Compare rbauction.com to:
1.4Mrbauction.com
rbauction.com Web Traffic by Country
Which countries sent the most traffic to rbauction.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to rbauction.com - click below to discover all countries
Top Countries
United States
54.13%25.18%
Canada
42.25%33.05%
Netherlands
0.35%71.91%
Mexico
0.3%59.13%
Spain
0.2%11.46%
Others
2.78%
rbauction.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. rbauction.com's audience is 72.51% male and 27.49% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female27.49%
- Male72.51%
rbauction.com Target Audience
Audience interests reveal key details on the browsing interests of rbauction.com's visitors. rbauction.com's audience is interested in Finance > Banking Credit and Lending & equipment.
Top Categories
Other Visited Websites
Top Topics
equipmentauctionauctionsconstruction equipmentnews
rbauction.com Competitors & Similar Sites
Reveal rbauction.com top alternatives and find potential or emerging competitors. ironplanet.com is the website with the highest similarity score to rbauction.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
rbauction.com Top Traffic Sources
The top traffic source to rbauction.com is Direct traffic, driving 42.48% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.48%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demorbauction.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to rbauction.com (Desktop, worldwide)
Organic vs. Paid
Organic66.95%
Paid33.05%
Top Keywords
ritchie bros$0.38ritchie brothers$0.44ritchie bros auction$0.35richie bros$0.44ritchie brothers auction$0.484.4K OthersSee more
Total Keywords4.4K
Referral Web Traffic to rbauction.com
The top referral sites sending desktop traffic to rbauction.com.
Category Distribution
Agriculture
41.33%Vehicles - Other
24.24%Heavy Industry and Engineering
15.49%Search Engines
13.22%Construction and Maintenance
1.05%Other
4.67%Links from rbauction.com to Other Websites by Traffic Share
rbauction.com is sending desktop traffic to 10 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Construction and Maintenance
43.29%Heavy Industry and Engineering
15.69%Agriculture
15.21%Vehicles - Other
12.82%Shipping and Logistics
6.72%Other
6.26%
Social Media Traffic to rbauction.com
rbauction.com gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through Discord may reveal new opportunities
Social Networks
7
Social Network Distribution