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rit.edu Website Analysis for May 2026
The Human Subjects Research Office (HSRO) and the Institutional Review Board (IRB) at RIT exist to protect the rights, safety, and welfare of the people who take part in research.
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Global Rank
#22,61410,341
Country Rank
#6,1123,012
Category Rank
#19572
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Total Visits
2.2M
Bounce Rate
30.21%
Pages per Visit
5.80
Avg Visit Duration
00:04:53
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rit.edu Traffic & Engagement Analysis
rit.edu's web traffic has decreased by 45.98% compared to last month. See all traffic & engagement stats for rit.edu in the past 3 months below
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Last Month Change
45.98%
Bounce Rate
30.21%
Pages per Visit
5.80
Avg Visit Duration
00:04:53
Total Visits Last 3 Months
Compare rit.edu to:
2.2Mrit.edu
rit.edu Web Traffic by Country
Which countries sent the most traffic to rit.edu lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to rit.edu - click below to discover all countries
Top Countries
United States
73.92%57.32%
United Arab Emirates
13.49%50.35%
India
0.95%35.51%
Australia
0.6%66.15%
Croatia
0.53%62.36%
Others
10.5%
rit.edu Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. rit.edu's audience is 58.25% male and 41.75% female. The largest age group of visitors are 18 - 24 year olds.
Age Distribution
Gender Distribution
- Female41.75%
- Male58.25%
rit.edu Competitors & Similar Sites
Reveal rit.edu top alternatives and find potential or emerging competitors. york.ac.uk is the website with the highest similarity score to rit.edu. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
rit.edu Top Traffic Sources
The top traffic source to rit.edu is Direct traffic, driving 50.44% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
50.44%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demorit.edu Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to rit.edu (Desktop, worldwide)
Organic vs. Paid
Organic98.11%
Paid1.89%
Top Keywords
rit sis$3.40rit$1.36rochester institute of technology$1.84sis rit$3.40rit dubai$0.6531.3K OthersSee more
Total Keywords31.3K
Referral Web Traffic to rit.edu
The top referral sites sending desktop traffic to rit.edu.
Category Distribution
Programming and Developer Software
27.89%Universities and Colleges
17.2%Math
12.76%Computer Security
4.68%Dictionaries and Encyclopedias
3.22%Other
34.26%Top Referrals
Links from rit.edu to Other Websites by Traffic Share
rit.edu is sending desktop traffic to 71 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
57.18%Finance - Other
15.4%Search Engines
13.77%Universities and Colleges
6.48%Computers Electronics and Technology - Other
1.13%Other
6.05%
Social Media Traffic to rit.edu
rit.edu gets most of its social media traffic from Youtube, followed by Linkedin and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
9
Social Network Distribution