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rnz.co.nz Website Analysis for April 2026
Explainer - Budget Day is coming on Thursday, but what does it all mean? RNZ is here to tell you what you need to know.
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Global Rank
#5,458124
Country Rank
#181
Category Rank
#3
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Total Visits
13.4M
Bounce Rate
50.64%
Pages per Visit
2.01
Avg Visit Duration
00:02:09
Showing Similarweb estimated data.
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rnz.co.nz Traffic & Engagement Analysis
rnz.co.nz's web traffic has decreased by 5.76% compared to last month. See all traffic & engagement stats for rnz.co.nz in the past 3 months below
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Last Month Change
5.76%
Bounce Rate
50.64%
Pages per Visit
2.01
Avg Visit Duration
00:02:09
Total Visits Last 3 Months
Compare rnz.co.nz to:
13.4Mrnz.co.nz
rnz.co.nz Web Traffic by Country
Which countries sent the most traffic to rnz.co.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to rnz.co.nz - click below to discover all countries
Top Countries
New Zealand
83.84%7.2%
Australia
4.36%15.08%
United States
4.27%67.66%
United Kingdom
1.11%3.36%
Hong Kong
0.71%38.34%
Others
5.72%
rnz.co.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. rnz.co.nz's audience is 47.15% male and 52.85% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female52.85%
- Male47.15%
rnz.co.nz Competitors & Similar Sites
Reveal rnz.co.nz top alternatives and find potential or emerging competitors. newstalkzb.co.nz is the website with the highest similarity score to rnz.co.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
rnz.co.nz Top Traffic Sources
The top traffic source to rnz.co.nz is Direct traffic, driving 51.74% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
51.74%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to rnz.co.nz
The top referral sites sending desktop traffic to rnz.co.nz.
Category Distribution
News & Media Publishers
54.92%Travel and Tourism - Other
14.41%Dictionaries and Encyclopedias
5.8%Investing
3.32%Social Media Networks
3.24%Other
18.31%Top Referrals
Links from rnz.co.nz to Other Websites by Traffic Share
rnz.co.nz is sending desktop traffic to 25 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Weather
58.27%Government
15.43%Streaming & Online TV
10.78%News & Media Publishers
4.48%Programming and Developer Software
2.25%Other
8.79%
Social Media Traffic to rnz.co.nz
rnz.co.nz gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
7
Social Network Distribution