Similarly ranked sites
1
shop-apotheke.com
2
doctolib.de
3
rossmann.de
4
docmorris.de
5
test.de
rossmann.de Website Analysis for May 2026
Im ROSSMANN Drogeriemarkt finden Sie günstige Preise & eine riesige Auswahl: Das große Sortiment rund um Haushaltswaren, Drogerieartikel, Make-Up und mehr! ✓ Attraktive Angebote ✓ ROSSMANN-App ✓ Babywelt
Keep track of your competitors
See their traffic and performance metrics
Keep track of your competitors
See their traffic and performance metrics
Total Visits
7.9M
Bounce Rate
41.61%
Pages per Visit
4.57
Avg Visit Duration
00:02:59
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
rossmann.de Traffic & Engagement Analysis
rossmann.de's web traffic has increased by 5.88% compared to last month. See all traffic & engagement stats for rossmann.de in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
5.88%
Bounce Rate
41.61%
Pages per Visit
4.57
Avg Visit Duration
00:02:59
Total Visits Last 3 Months
Compare rossmann.de to:
7.9Mrossmann.de
rossmann.de Web Traffic by Country
Which countries sent the most traffic to rossmann.de lately? Where is their core audience from? Last month Germany was the top country sending desktop traffic to rossmann.de - click below to discover all countries
Top Countries
Germany
93.87%7.31%
Switzerland
0.79%29.62%
Austria
0.57%40.56%
United States
0.53%81.35%
Netherlands
0.47%5.34%
Others
3.78%
rossmann.de Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. rossmann.de's audience is 52.42% male and 47.58% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female47.58%
- Male52.42%
rossmann.de Competitors & Similar Sites
Reveal rossmann.de top alternatives and find potential or emerging competitors. dm.de is the website with the highest similarity score to rossmann.de. Find out why - Click here to Analyze all competitors
rossmann.de Top Traffic Sources
The top traffic source to rossmann.de is Organic Search traffic, driving 44.58% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
44.58%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to rossmann.de
The top referral sites sending desktop traffic to rossmann.de.
Category Distribution
Search Engines
19.78%Beauty and Cosmetics
14.17%Price Comparison
10.25%Jobs and Employment
9.61%Computers Electronics and Technology - Other
8.74%Other
37.45%Top Referrals
Links from rossmann.de to Other Websites by Traffic Share
rossmann.de is sending desktop traffic to 36 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
34.52%Beauty and Cosmetics
18.4%Search Engines
8.32%Photography
8.22%Shipping and Logistics
7.38%Other
23.16%
Social Media Traffic to rossmann.de
rossmann.de gets most of its social media traffic from Youtube, followed by Linkedin and Reddit (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
11
Social Network Distribution