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roughtrade.com Website Analysis for May 2026
buy and pre-order vinyl records, books + merchandise online from rough trade, independent purveyors of great music, since 1976.
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Global Rank
#51,19919,883
Country Rank
#3,8531,480
Category Rank
#5216
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Total Visits
1M
Bounce Rate
50.48%
Pages per Visit
3.13
Avg Visit Duration
00:01:18
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roughtrade.com Traffic & Engagement Analysis
roughtrade.com's web traffic has decreased by 33.81% compared to last month. See all traffic & engagement stats for roughtrade.com in the past 3 months below
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Last Month Change
33.81%
Bounce Rate
50.48%
Pages per Visit
3.13
Avg Visit Duration
00:01:18
Total Visits Last 3 Months
Compare roughtrade.com to:
1Mroughtrade.com
roughtrade.com Web Traffic by Country
Which countries sent the most traffic to roughtrade.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to roughtrade.com - click below to discover all countries
Top Countries
United Kingdom
33.06%34.91%
United States
32.78%26.81%
Germany
2.51%48.74%
Netherlands
1.9%7.64%
France
1.83%44.04%
Others
27.92%
roughtrade.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. roughtrade.com's audience is 59.36% male and 40.64% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female40.64%
- Male59.36%
roughtrade.com Competitors & Similar Sites
Reveal roughtrade.com top alternatives and find potential or emerging competitors. normanrecords.com is the website with the highest similarity score to roughtrade.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
roughtrade.com Top Traffic Sources
The top traffic source to roughtrade.com is Organic Search traffic, driving 51.39% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
51.39%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoroughtrade.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to roughtrade.com (Desktop, worldwide)
Organic vs. Paid
Organic91.25%
Paid8.75%
Top Keywords
rough trade$0.55rough trade records$0.73rough trade nyc$0.62roughtrade$0.56rough trade berlin$0.1435.1K OthersSee more
Total Keywords35.1K
Referral Web Traffic to roughtrade.com
The top referral sites sending desktop traffic to roughtrade.com.
Category Distribution
Music
37.28%Search Engines
29.77%Sports Betting
19.58%News & Media Publishers
2.72%Sports - Other
1.04%Other
9.61%Links from roughtrade.com to Other Websites by Traffic Share
roughtrade.com is sending desktop traffic to 11 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Ecommerce & Shopping
40.4%Music
38.95%Business Services
10.52%Programming and Developer Software
5.74%News & Media Publishers
2.04%Other
2.35%
Social Media Traffic to roughtrade.com
roughtrade.com gets most of its social media traffic from Reddit, followed by Youtube and Facebook (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
5
Social Network Distribution