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ruger.com Website Analysis for April 2026
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Global Rank
#29,9873,474
Country Rank
#6,5411,026
Category Rank
#224
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Total Visits
1.6M
Bounce Rate
42.28%
Pages per Visit
3.53
Avg Visit Duration
00:02:11
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ruger.com Traffic & Engagement Analysis
ruger.com's web traffic has decreased by 14.86% compared to last month. See all traffic & engagement stats for ruger.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
14.86%
Bounce Rate
42.28%
Pages per Visit
3.53
Avg Visit Duration
00:02:11
Total Visits Last 3 Months
Compare ruger.com to:
1.6Mruger.com
ruger.com Web Traffic by Country
Which countries sent the most traffic to ruger.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ruger.com - click below to discover all countries
Top Countries
United States
85.14%15.26%
Canada
2.54%3.48%
Mexico
0.79%41.93%
Georgia
0.67%31.77%
Germany
0.49%9.22%
Others
10.37%
ruger.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ruger.com's audience is 83.19% male and 16.81% female. The largest age group of visitors are 65+ year olds.
Age Distribution
Gender Distribution
- Female16.81%
- Male83.19%
ruger.com Competitors & Similar Sites
Reveal ruger.com top alternatives and find potential or emerging competitors. smith-wesson.com is the website with the highest similarity score to ruger.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ruger.com Top Traffic Sources
The top traffic source to ruger.com is Organic Search traffic, driving 72.99% of desktop visits last month Direct is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
72.99%
Organic Search
1st Place
Direct
2nd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ruger.com
The top referral sites sending desktop traffic to ruger.com.
Category Distribution
Hunting and Shooting
62.76%Camping Scouting and Outdoors
8.78%Dictionaries and Encyclopedias
4.62%Programming and Developer Software
3.55%Insurance
3.35%Other
16.93%Links from ruger.com to Other Websites by Traffic Share
ruger.com is sending desktop traffic to 11 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Hunting and Shooting
60.75%Heavy Industry and Engineering
32.61%Sports - Other
0.91%Investing
0.53%Other
5.19%
Social Media Traffic to ruger.com
ruger.com gets most of its social media traffic from Youtube, followed by Reddit and Facebook (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
4
Social Network Distribution