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safaricom.co.ke Website Analysis for May 2026
discover safaricom's mobile, data, and m-pesa services in kenya. seamless connectivity, innovative solutions, and exclusive offers await you!
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Global Rank
#40,9107,759
Country Rank
#808
Kenya
Category Rank
#37048
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Total Visits
1.4M
Bounce Rate
51.62%
Pages per Visit
3.10
Avg Visit Duration
00:02:42
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safaricom.co.ke Traffic & Engagement Analysis
safaricom.co.ke's web traffic has decreased by 5.34% compared to last month. See all traffic & engagement stats for safaricom.co.ke in the past 3 months below
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Last Month Change
5.34%
Bounce Rate
51.62%
Pages per Visit
3.10
Avg Visit Duration
00:02:42
Total Visits Last 3 Months
Compare safaricom.co.ke to:
1.4Msafaricom.co.ke
safaricom.co.ke Web Traffic by Country
Which countries sent the most traffic to safaricom.co.ke lately? Where is their core audience from? Last month Kenya was the top country sending desktop traffic to safaricom.co.ke - click below to discover all countries
Top Countries
Kenya
83.76%26.03%
South Africa
2.16%21.84%
United States
1.46%63.52%
Ethiopia
1.16%83.01%
Australia
1.07%51.99%
Others
10.39%
safaricom.co.ke Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. safaricom.co.ke's audience is 57.25% male and 42.75% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female42.75%
- Male57.25%
safaricom.co.ke Target Audience
Audience interests reveal key details on the browsing interests of safaricom.co.ke's visitors. safaricom.co.ke's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & kenya.
Top Categories
Other Visited Websites
Top Topics
kenyanewsbusinesssocial networksocial media
safaricom.co.ke Competitors & Similar Sites
Reveal safaricom.co.ke top alternatives and find potential or emerging competitors. airtelkenya.com is the website with the highest similarity score to safaricom.co.ke. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
safaricom.co.ke Top Traffic Sources
The top traffic source to safaricom.co.ke is Direct traffic, driving 46.23% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
46.23%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demosafaricom.co.ke Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to safaricom.co.ke (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
safaricom home fibre$0.40safaricom$0.37safaricom home fibre packages$0.38safaricom customer care number$0.11mpesa statement$0.103K OthersSee more
Total Keywords3K
Referral Web Traffic to safaricom.co.ke
The top referral sites sending desktop traffic to safaricom.co.ke.
Category Distribution
Programming and Developer Software
10.14%Other
89.86%
Social Media Traffic to safaricom.co.ke
safaricom.co.ke gets most of its social media traffic from WhatsApp Webapp, followed by Youtube and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
6
Social Network Distribution