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skechers.com Website Analysis for April 2026
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Global Rank
#2,477281
Country Rank
#55728
Category Rank
#372
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Total Visits
15.1M
Bounce Rate
44.74%
Pages per Visit
5.79
Avg Visit Duration
00:03:17
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skechers.com Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, skechers.com's global ranking has changed from 2,758 to 2,477.
skechers.com Traffic & Engagement Analysis
skechers.com's web traffic has increased by 2.2% compared to last month. See all traffic & engagement stats for skechers.com in the past 3 months below
Last Month Change
2.2%
Bounce Rate
44.74%
Pages per Visit
5.79
Avg Visit Duration
00:03:17
Total Visits Last 3 Months
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skechers.com Web Traffic by Country
Which countries sent the most traffic to skechers.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to skechers.com - click below to discover all countries
Top Countries
skechers.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. skechers.com's audience is 31.54% male and 68.46% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female68.46%
- Male31.54%
skechers.com Target Audience
Audience interests reveal key details on the browsing interests of skechers.com's visitors. skechers.com's audience is interested in Lifestyle > Fashion and Apparel & shopping.
Top Categories
Other Visited Websites
Top Topics
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Try it nowskechers.com Competitors & Similar Sites
Reveal skechers.com top alternatives and find potential or emerging competitors. dsw.com is the website with the highest similarity score to skechers.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
skechers.com Top Traffic Sources
The top traffic source to skechers.com is Paid Search traffic, driving 20.55% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Only showing top 3 marketing channels.
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Get a live demoskechers.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to skechers.com (Desktop, worldwide)
Organic vs. Paid
Top Keywords
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Try it nowReferral Web Traffic to skechers.com
The top referral sites sending desktop traffic to skechers.com.
Category Distribution
Search Engines
46.51%News & Media Publishers
27.69%Coupons and Rebates
8.79%Fashion and Apparel
4.22%Weather
2.44%Other
10.35%Display Advertising Traffic to skechers.com
Analysis of the top publishers sending traffic to skechers.com. Currently, there are 199 publishers referring visitors.
Top Publishers
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Try it nowLinks from skechers.com to Other Websites by Traffic Share
skechers.com is sending desktop traffic to 20 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
66.08%National Security
6.93%Search Engines
4.25%Coupons and Rebates
1.49%Ecommerce and Shopping - Other
1.04%Other
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Try it nowskechers.com Technology Stack
These are the website technologies, by industry, used on skechers.com. There are a total of 126 technologies from 21 different industries installed on skechers.com.
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Social Media Traffic to skechers.com
skechers.com gets most of its social media traffic from Facebook, followed by Pinterest and Youtube (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
6
Social Network Distribution