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smart.com.au Website Analysis for April 2026
Get answers to your questions on salary packaging, novated leasing or your Smart account, and tips and tricks on maximising your packaging benefits.
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Global Rank
#98,8348,475
Country Rank
#1,785177
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Total Visits
396.4K
Bounce Rate
33.44%
Pages per Visit
4.02
Avg Visit Duration
00:03:11
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smart.com.au Traffic & Engagement Analysis
smart.com.au's web traffic has decreased by 23.8% compared to last month. See all traffic & engagement stats for smart.com.au in the past 3 months below
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Last Month Change
23.8%
Bounce Rate
33.44%
Pages per Visit
4.02
Avg Visit Duration
00:03:11
Total Visits Last 3 Months
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396.4Ksmart.com.au
smart.com.au Web Traffic by Country
Which countries sent the most traffic to smart.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to smart.com.au - click below to discover all countries
Top Countries
Australia
95.08%16.91%
United States
2.28%5.73%
United Kingdom
0.96%59.74%
New Zealand
0.4%0.08%
Canada
0.33%37.43%
Others
0.96%
smart.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. smart.com.au's audience is 50.1% male and 49.9% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female49.9%
- Male50.1%
smart.com.au Competitors & Similar Sites
Reveal smart.com.au top alternatives and find potential or emerging competitors. sgfleet.com is the website with the highest similarity score to smart.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
smart.com.au Top Traffic Sources
The top traffic source to smart.com.au is Organic Search traffic, driving 40.13% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
40.13%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demosmart.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to smart.com.au (Desktop, worldwide)
Organic vs. Paid
Organic77.7%
Paid22.3%
Top Keywords
smart salary$1.07mahindra xuv700$0.50smart salary login$0.53smartsalary$1.07smart$1.032.1K OthersSee more
Total Keywords2.1K
Referral Web Traffic to smart.com.au
The top referral sites sending desktop traffic to smart.com.au.
Category Distribution
Health Conditions and Concerns
48.18%Finance - Other
27.58%Health - Other
8.46%Government
1.87%Medicine
1.26%Other
12.65%
Social Media Traffic to smart.com.au
smart.com.au gets most of its social media traffic from Youtube, followed by Facebook and (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
2
Social Network Distribution