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snapchat.com Website Analysis for May 2026
Chat, send Snaps, explore Stories, and try Lenses on desktop, or download the app on mobile! See how to connect & create with friends on Snapchat, wherever you are.
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Global Rank
#15422
Country Rank
#19115
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Total Visits
189.1M
Bounce Rate
35.16%
Pages per Visit
7.20
Avg Visit Duration
00:07:56
Showing Similarweb estimated data.
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snapchat.com Traffic & Engagement Analysis
snapchat.com's web traffic has increased by 13.42% compared to last month. See all traffic & engagement stats for snapchat.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
13.42%
Bounce Rate
35.16%
Pages per Visit
7.20
Avg Visit Duration
00:07:56
Total Visits Last 3 Months
Compare snapchat.com to:
189.1Msnapchat.com
instagram.comsnapchat.com Web Traffic by Country
Which countries sent the most traffic to snapchat.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to snapchat.com - click below to discover all countries
Top Countries
United States
24.14%9.13%
United Kingdom
12.48%24.58%
India
8.41%10.19%
Canada
7.27%12.76%
France
6.86%8.32%
Others
40.83%
snapchat.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. snapchat.com's audience is 54.23% male and 45.77% female. The largest age group of visitors are 18 - 24 year olds.
Age Distribution
Gender Distribution
- Female45.77%
- Male54.23%
snapchat.com Competitors & Similar Sites
Reveal snapchat.com top alternatives and find potential or emerging competitors. tiktok.com is the website with the highest similarity score to snapchat.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
instagram.com97%Computers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comsnapchat.com Top Traffic Sources
The top traffic source to snapchat.com is Direct traffic, driving 66.3% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
66.3%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to snapchat.com (Desktop, worldwide)
Organic vs. Paid
Organic99.37%
Paid0.63%
Top Keywords
snapchat$0.70snap$1.62snapchat login$0.49snapchat web$0.88snapchat support$2.65393.5K OthersSee more
Total Keywords393.5K
Referral Web Traffic to snapchat.com
The top referral sites sending desktop traffic to snapchat.com.
Category Distribution
Programming and Developer Software
16.82%Computers Electronics and Technology - Other
10.82%Adult
10.74%Video Games Consoles and Accessories
8.85%Social Media Networks
5.22%Other
47.56%Top Referrals
Links from snapchat.com to Other Websites by Traffic Share
snapchat.com is sending desktop traffic to 216 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
44.11%Computers Electronics and Technology - Other
17.81%Social Media Networks
16.21%Science and Education
4.11%Programming and Developer Software
2.56%Other
15.2%
Social Media Traffic to snapchat.com
snapchat.com gets most of its social media traffic from Youtube, followed by Instagram and X-twitter (Desktop). Engaging audiences through Facebook may reveal new opportunities
Social Networks
26
Social Network Distribution