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sohu.com Website Analysis for April 2026
搜狐网为用户提供24小时不间断的最新资讯，及搜索、邮件等网络服务。内容包括全球热点事件、突发新闻、时事评论、热播影视剧、体育赛事、行业动态、生活服务信息，以及论坛、博客、微博、我的搜狐等互动空间。
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Total Visits
53.6M
Bounce Rate
58.01%
Pages per Visit
3.63
Avg Visit Duration
00:02:36
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sohu.com Traffic & Engagement Analysis
sohu.com's web traffic has decreased by 13.39% compared to last month. See all traffic & engagement stats for sohu.com in the past 3 months below
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Last Month Change
13.39%
Bounce Rate
58.01%
Pages per Visit
3.63
Avg Visit Duration
00:02:36
Total Visits Last 3 Months
Compare sohu.com to:
53.6Msohu.com
sohu.com Web Traffic by Country
Which countries sent the most traffic to sohu.com lately? Where is their core audience from? Last month China was the top country sending desktop traffic to sohu.com - click below to discover all countries
Top Countries
China
88.31%14.77%
United States
3.36%5.13%
Hong Kong
2.24%6.38%
Taiwan
1.85%5.02%
Singapore
0.59%6.63%
Others
3.66%
sohu.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. sohu.com's audience is 72.21% male and 27.79% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female27.79%
- Male72.21%
sohu.com Target Audience
Audience interests reveal key details on the browsing interests of sohu.com's visitors. sohu.com's audience is interested in Computers Electronics and Technology > Programming and Developer Software & news.
Top Categories
Other Visited Websites
Top Topics
newschinaenglishgovsearch
sohu.com Competitors & Similar Sites
Reveal sohu.com top alternatives and find potential or emerging competitors. zhihu.com is the website with the highest similarity score to sohu.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
sohu.com Top Traffic Sources
The top traffic source to sohu.com is Organic Search traffic, driving 68.82% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
68.82%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to sohu.com
The top referral sites sending desktop traffic to sohu.com.
Category Distribution
Social Media Networks
47.9%Search Engines
21.11%News & Media Publishers
8.5%Dictionaries and Encyclopedias
5.53%Computers Electronics and Technology - Other
4.67%Other
12.3%Top Referrals
Links from sohu.com to Other Websites by Traffic Share
sohu.com is sending desktop traffic to 48 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
38.11%Streaming & Online TV
32.79%Arts and Entertainment - Other
19.44%Gambling
2.95%Real Estate
1.63%Other
5.1%
Social Media Traffic to sohu.com
sohu.com gets most of its social media traffic from Youtube, followed by Pinterest and X-twitter (Desktop). Engaging audiences through Douban may reveal new opportunities
Social Networks
9
Social Network Distribution