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substack.com
A place for creative freedom, direct connections, and a business built on subscriptions
Global Rank
#218
12Showing Similarweb estimated data.
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Bounce Rate
47.59%
Pages per Visit
3.85
Avg Visit Duration
00:03:49
- Company
- Substack
- Year Founded
- 2017
- Employees
- 51 - 200
- HQ
- United States, California, San Francisco
- Annual Revenue
- $5M - $10M
- Industry
- News & Media Publishers
substack.com Traffic & Engagement Analysis
substack.com's web traffic has increased by 1.68% compared to last month. See all traffic & engagement stats for substack.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
1.68%
Bounce Rate
47.59%
Pages per Visit
3.85
Avg Visit Duration
00:03:49
Total Visits Last 3 Months
Compare substack.com to:
167.2Msubstack.com
substack.com Web Traffic by Country
Which countries sent the most traffic to substack.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to substack.com - click below to discover all countries
Top Countries
United States
57.72%2.19%
United Kingdom
7.36%1.17%
Canada
3.82%3.92%
India
3.48%11.1%
Australia
2.83%1.35%
Others
24.79%
substack.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. substack.com's audience is 49.8% male and 50.2% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female50.2%
- Male49.8%
substack.com Competitors & Similar Sites
Reveal substack.com top alternatives and find potential or emerging competitors. medium.com is the website with the highest similarity score to substack.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
substack.com Top Traffic Sources
The top traffic source to substack.com is Direct traffic, driving 48.77% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
48.77%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demosubstack.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to substack.com (Desktop, worldwide)
Organic vs. Paid
Organic99.97%
Paid0.03%
Top Keywords
substack$1.07toy story 5$0.77heather cox richardson$1.24sub stack$1.09substack login$1.142M OthersSee more
Total Keywords2M
Referral Web Traffic to substack.com
The top referral sites sending desktop traffic to substack.com.
Category Distribution
News & Media Publishers
43.87%Computers Electronics and Technology - Other
7.71%Investing
3.92%Programming and Developer Software
3.18%Social Media Networks
3.06%Other
38.26%Display Advertising Traffic to substack.com
Analysis of the top publishers sending traffic to substack.com. Currently, there are 123 publishers referring visitors.
Top Publishers
Start a trial17.28%Start a trial15.1%
nymag.com15.09%
mob.co.uk5.79%
amazon.com3.14%118 Others43.61%See all
amazon.com3.14%118 Others43.61%See allPublishers123
Ad Networks10
Links from substack.com to Other Websites by Traffic Share
substack.com is sending desktop traffic to 965 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
News & Media Publishers
23.87%Streaming & Online TV
19.18%Social Media Networks
6.6%Fashion and Apparel
6.01%Books and Literature
4.71%Other
39.63%
Social Media Traffic to substack.com
substack.com gets most of its social media traffic from X-twitter, followed by Linkedin and Facebook (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
43
Social Network Distribution