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tab.co.nz Website Analysis for May 2026
online betting with tab | new zealand's racing & sports betting platform. trackside tv, live sport, racing, tips and more. join now
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Global Rank
#16,6072,707
Country Rank
#6721
Category Rank
#1
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Total Visits
2.9M
Bounce Rate
37.82%
Pages per Visit
7.22
Avg Visit Duration
00:08:35
Showing Similarweb estimated data.
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tab.co.nz Traffic & Engagement Analysis
tab.co.nz's web traffic has decreased by 10.92% compared to last month. See all traffic & engagement stats for tab.co.nz in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
10.92%
Bounce Rate
37.82%
Pages per Visit
7.22
Avg Visit Duration
00:08:35
Total Visits Last 3 Months
Compare tab.co.nz to:
2.9Mtab.co.nz
tab.co.nz Web Traffic by Country
Which countries sent the most traffic to tab.co.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to tab.co.nz - click below to discover all countries
Top Countries
New Zealand
96.06%13.15%
Australia
2.5%141.7%
Nigeria
0.19%245.6%
United Kingdom
0.17%29.94%
United States
0.11%30.4%
Others
0.97%
tab.co.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. tab.co.nz's audience is 68.07% male and 31.93% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female31.93%
- Male68.07%
tab.co.nz Competitors & Similar Sites
Reveal tab.co.nz top alternatives and find potential or emerging competitors. betcha.co.nz is the website with the highest similarity score to tab.co.nz. Find out why - Click here to Analyze all competitors
tab.co.nz Top Traffic Sources
The top traffic source to tab.co.nz is Direct traffic, driving 76.8% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
76.8%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to tab.co.nz.
Category Distribution
Horses
57.32%Search Engines
16.38%Martial Arts
11.28%Coupons and Rebates
6.53%Sports Betting
3.01%Other
5.49%Links from tab.co.nz to Other Websites by Traffic Share
tab.co.nz is sending desktop traffic to 8 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
35.8%Auctions
29.07%Social Media Networks
14.54%Martial Arts
12.92%News & Media Publishers
3.89%Other
3.77%
Social Media Traffic to tab.co.nz
tab.co.nz gets most of its social media traffic from Facebook, followed by Youtube and (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
2
Social Network Distribution