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target.com.au Website Analysis for May 2026
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Global Rank
#4,744322
Country Rank
#8012
Category Rank
#91
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Total Visits
9.4M
Bounce Rate
36.33%
Pages per Visit
5.56
Avg Visit Duration
00:03:40
Showing Similarweb estimated data.
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target.com.au Traffic & Engagement Analysis
target.com.au's web traffic has decreased by 2.74% compared to last month. See all traffic & engagement stats for target.com.au in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.74%
Bounce Rate
36.33%
Pages per Visit
5.56
Avg Visit Duration
00:03:40
Total Visits Last 3 Months
Compare target.com.au to:
9.4Mtarget.com.au
amazon.com.autarget.com.au Web Traffic by Country
Which countries sent the most traffic to target.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to target.com.au - click below to discover all countries
Top Countries
Australia
94.19%10.47%
United States
2.4%1.97%
United Kingdom
0.2%60.12%
New Zealand
0.2%47.57%
Singapore
0.17%0.66%
Others
2.84%
target.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. target.com.au's audience is 35.58% male and 64.42% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female64.42%
- Male35.58%
target.com.au Competitors & Similar Sites
Reveal target.com.au top alternatives and find potential or emerging competitors. kmart.com.au is the website with the highest similarity score to target.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
target.com.au Top Traffic Sources
The top traffic source to target.com.au is Organic Search traffic, driving 42.79% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.79%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demotarget.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to target.com.au (Desktop, worldwide)
Organic vs. Paid
Organic93.34%
Paid6.66%
Top Keywords
target$0.40target australia$0.50target careers$0.43mother's day$1.81target near me$0.2229.5K OthersSee more
Total Keywords29.5K
Referral Web Traffic to target.com.au
The top referral sites sending desktop traffic to target.com.au.
Category Distribution
Marketplace
47.29%Jobs and Employment
14.44%Coupons and Rebates
12.03%Search Engines
8.36%Fashion and Apparel
7.94%Other
9.94%Top Referrals
Links from target.com.au to Other Websites by Traffic Share
target.com.au is sending desktop traffic to 39 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Coupons and Rebates
35.81%Marketplace
16.03%Fashion and Apparel
8.4%Jobs and Employment
6.49%Furniture
2.58%Other
30.69%
Social Media Traffic to target.com.au
target.com.au gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
12
Social Network Distribution