Similarly ranked sites
46
fepblue.org
47
mysedgwick.com
48
thegeneral.com
49
northwesternmutual.com
50
personapay.com
thegeneral.com Website Analysis for May 2026
A deeper dive into the professional and personal stories featured in the award-winning docuseries, “The Break,” from The General, NBA G League, and Blue Cup Productions.
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#23,5408,258
Country Rank
#4,5771,627
Category Rank
#4813
Keep track of your competitors
See their traffic and performance metrics
Total Visits
2M
Bounce Rate
58.78%
Pages per Visit
4.47
Avg Visit Duration
00:05:16
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
thegeneral.com Traffic & Engagement Analysis
thegeneral.com's web traffic has decreased by 41.01% compared to last month. See all traffic & engagement stats for thegeneral.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
41.01%
Bounce Rate
58.78%
Pages per Visit
4.47
Avg Visit Duration
00:05:16
Total Visits Last 3 Months
Compare thegeneral.com to:
2Mthegeneral.com
thegeneral.com Web Traffic by Country
Which countries sent the most traffic to thegeneral.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to thegeneral.com - click below to discover all countries
Top Countries
United States
98.02%0.11%
Mexico
0.28%37.97%
India
0.19%55.66%
Brazil
0.19%23.24%
Thailand
0.16%9.71%
Others
1.16%
thegeneral.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. thegeneral.com's audience is 40.85% male and 59.15% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female59.15%
- Male40.85%
thegeneral.com Competitors & Similar Sites
Reveal thegeneral.com top alternatives and find potential or emerging competitors. geico.com is the website with the highest similarity score to thegeneral.com. Find out why - Click here to Analyze all competitors
thegeneral.com Top Traffic Sources
The top traffic source to thegeneral.com is Display traffic, driving 39.42% of desktop visits last month Direct is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.42%
Display
1st Place
Direct
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demothegeneral.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to thegeneral.com (Desktop, worldwide)
Organic vs. Paid
Organic86.68%
Paid13.32%
Top Keywords
the general$24.27the general insurance$24.85the general login$6.56general$2.10the general car insurance$--3.4K OthersSee more
Total Keywords3.4K
Referral Web Traffic to thegeneral.com
The top referral sites sending desktop traffic to thegeneral.com.
Category Distribution
Insurance
93.58%Lottery
6.29%Marketplace
0.13%Other
<0.01%Top Referrals
Links from thegeneral.com to Other Websites by Traffic Share
thegeneral.com is sending desktop traffic to 9 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Insurance
88.44%Jobs and Employment
7.6%Search Engines
2.49%Programming and Developer Software
0.91%Banking Credit and Lending
0.56%
Social Media Traffic to thegeneral.com
thegeneral.com gets most of its social media traffic from Reddit, followed by Youtube and Instagram (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
3
Social Network Distribution