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thesouthafrican.com Website Analysis for May 2026
The South African is an English-language South African online news publication and a leading source for news, sport, lifestyle, finance, opinion content in South Africa.
Industry: N/A
Company--
Year Founded--
Employees--
Annual Revenue--
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Global Rank
#18,7873,436
Country Rank
#14838
Category Rank
#105
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Total Visits
3.6M
Bounce Rate
25.1%
Pages per Visit
2.26
Avg Visit Duration
00:00:29
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thesouthafrican.com Traffic & Engagement Analysis
thesouthafrican.com's web traffic has increased by 11.19% compared to last month. See all traffic & engagement stats for thesouthafrican.com in the past 3 months below
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Last Month Change
11.19%
Bounce Rate
25.1%
Pages per Visit
2.26
Avg Visit Duration
00:00:29
Total Visits Last 3 Months
Compare thesouthafrican.com to:
3.6Mthesouthafrican.com
thesouthafrican.com Web Traffic by Country
Which countries sent the most traffic to thesouthafrican.com lately? Where is their core audience from? Last month South Africa was the top country sending desktop traffic to thesouthafrican.com - click below to discover all countries
Top Countries
South Africa
75.72%0.14%
United States
6.36%36.76%
Kenya
1.61%227.1%
United Kingdom
1.39%48.13%
Australia
1.22%8.87%
Others
13.7%
thesouthafrican.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. thesouthafrican.com's audience is 58.76% male and 41.24% female. The largest age group of visitors are 65+ year olds.
Age Distribution
Gender Distribution
- Female41.24%
- Male58.76%
thesouthafrican.com Target Audience
Audience interests reveal key details on the browsing interests of thesouthafrican.com's visitors. thesouthafrican.com's audience is interested in News & Media Publishers & news.
Top Categories
Other Visited Websites
Top Topics
newsbusinessbreaking newsafricainternational news
thesouthafrican.com Competitors & Similar Sites
Reveal thesouthafrican.com top alternatives and find potential or emerging competitors. news24.com is the website with the highest similarity score to thesouthafrican.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
thesouthafrican.com Top Traffic Sources
The top traffic source to thesouthafrican.com is Direct traffic, driving 39.11% of desktop visits last month Organic Search is the 2nd and Paid Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.11%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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Get a live demothesouthafrican.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to thesouthafrican.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
powerball results$0.34lotto results$0.54pirates$0.83orlando pirates$0.45daily lotto results$0.668.1K OthersSee more
Total Keywords8.1K
Referral Web Traffic to thesouthafrican.com
The top referral sites sending desktop traffic to thesouthafrican.com.
Category Distribution
News & Media Publishers
54.03%Computers Electronics and Technology - Other
21.84%Programming and Developer Software
16.12%Lottery
3.68%Dictionaries and Encyclopedias
2.22%Other
2.1%Links from thesouthafrican.com to Other Websites by Traffic Share
thesouthafrican.com is sending desktop traffic to 10 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Lottery
28.24%Computers Electronics and Technology - Other
21.94%Social Media Networks
18.55%Agriculture
12.11%News & Media Publishers
9.99%Other
9.17%
Social Media Traffic to thesouthafrican.com
thesouthafrican.com gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
4
Social Network Distribution