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toysrus.com Website Analysis for May 2026
Toys”R”Us is the leading kids store for all toys, dolls, action figures, learning games, building blocks and more. C'mon, Let's Play!
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Global Rank
#144,3882,690
Country Rank
#45,0421,114
Category Rank
#737
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Total Visits
299K
Bounce Rate
38.03%
Pages per Visit
2.92
Avg Visit Duration
00:00:40
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toysrus.com Traffic & Engagement Analysis
toysrus.com's web traffic has increased by 0.09% compared to last month. See all traffic & engagement stats for toysrus.com in the past 3 months below
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Last Month Change
0.09%
Bounce Rate
38.03%
Pages per Visit
2.92
Avg Visit Duration
00:00:40
Total Visits Last 3 Months
Compare toysrus.com to:
299Ktoysrus.com
toysrus.com Web Traffic by Country
Which countries sent the most traffic to toysrus.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to toysrus.com - click below to discover all countries
Top Countries
United States
49.96%20.3%
Canada
5.92%112.7%
United Kingdom
2.79%17.44%
Philippines
2.23%5.74%
Bahrain
2.03%40.08%
Others
37.07%
toysrus.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. toysrus.com's audience is 53.18% male and 46.82% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.82%
- Male53.18%
toysrus.com Target Audience
Audience interests reveal key details on the browsing interests of toysrus.com's visitors. toysrus.com's audience is interested in Computers Electronics and Technology > Social Media Networks & social network.
Top Categories
Other Visited Websites
Top Topics
social networksocialsocial mediashoppingsocial networking
toysrus.com Competitors & Similar Sites
Reveal toysrus.com top alternatives and find potential or emerging competitors. faoschwarz.com is the website with the highest similarity score to toysrus.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
toysrus.com Top Traffic Sources
The top traffic source to toysrus.com is Organic Search traffic, driving 70.73% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
70.73%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to toysrus.com.
Category Distribution
Search Engines
74.3%Business Services
17.6%Dictionaries and Encyclopedias
8.1%
Social Media Traffic to toysrus.com
toysrus.com gets most of its social media traffic from Pinterest, followed by X-twitter and Facebook (Desktop). Engaging audiences through Youtube may reveal new opportunities
Social Networks
4
Social Network Distribution