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ucl.ac.uk Website Analysis for May 2026
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Global Rank
#8,020710
Country Rank
#40637
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Total Visits
6.3M
Bounce Rate
34.83%
Pages per Visit
5.41
Avg Visit Duration
00:04:44
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ucl.ac.uk Traffic & Engagement Analysis
ucl.ac.uk's web traffic has decreased by 5.88% compared to last month. See all traffic & engagement stats for ucl.ac.uk in the past 3 months below
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Last Month Change
5.88%
Bounce Rate
34.83%
Pages per Visit
5.41
Avg Visit Duration
00:04:44
Total Visits Last 3 Months
Compare ucl.ac.uk to:
6.3Mucl.ac.uk
ucl.ac.uk Web Traffic by Country
Which countries sent the most traffic to ucl.ac.uk lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to ucl.ac.uk - click below to discover all countries
Top Countries
United Kingdom
71.62%3.21%
United States
6.2%11.17%
India
1.64%11.38%
Hong Kong
1.19%35.5%
Australia
1.03%9.56%
Others
18.32%
ucl.ac.uk Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ucl.ac.uk's audience is 37.97% male and 62.03% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female62.03%
- Male37.97%
ucl.ac.uk Competitors & Similar Sites
Reveal ucl.ac.uk top alternatives and find potential or emerging competitors. imperial.ac.uk is the website with the highest similarity score to ucl.ac.uk. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ucl.ac.uk Top Traffic Sources
The top traffic source to ucl.ac.uk is Direct traffic, driving 41.33% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.33%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demoucl.ac.uk Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to ucl.ac.uk (Desktop, worldwide)
Organic vs. Paid
Organic98.43%
Paid1.57%
Top Keywords
ucl$1.32ucl portico$1.63portico$0.90university college london$--ucl moodle$1.46149.8K OthersSee more
Total Keywords149.9K
Referral Web Traffic to ucl.ac.uk
The top referral sites sending desktop traffic to ucl.ac.uk.
Category Distribution
Jobs and Employment
26.25%Libraries and Museums
10.41%Marketing and Advertising
9.32%Universities and Colleges
4.85%Dictionaries and Encyclopedias
3.54%Other
45.63%Top Referrals
Links from ucl.ac.uk to Other Websites by Traffic Share
ucl.ac.uk is sending desktop traffic to 305 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
4.87%Universities and Colleges
3.11%Biology
1.99%Science and Education - Other
1.89%Health - Other
1.57%Other
86.58%
Social Media Traffic to ucl.ac.uk
ucl.ac.uk gets most of its social media traffic from Youtube, followed by Linkedin and X-twitter (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
18
Social Network Distribution