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upstart.com
Founded by ex-Googlers, Upstart goes beyond the FICO score to finance people based on signals of their potential, including schools attended, area of study, academic performance, and work history. Our proprietary underwriting model identifies high quality borrowers despite limited credit and employment experience. Funds can be used for almost anything, including starting a business, paying for a coding bootcamp, eliminating student debt or paying off credit cards.
Global Rank
#8,699
518Showing Similarweb estimated data.
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Bounce Rate
37.42%
Pages per Visit
4.87
Avg Visit Duration
00:04:37
- Company
- Upstart
- Year Founded
- 2012
- Employees
- 1001 - 5000
- HQ
- United States, California, San Mateo
- Annual Revenue
- $500M - $1B
upstart.com Traffic & Engagement Analysis
upstart.com's web traffic has decreased by 0.89% compared to last month. See all traffic & engagement stats for upstart.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
0.89%
Bounce Rate
37.42%
Pages per Visit
4.87
Avg Visit Duration
00:04:37
Total Visits Last 3 Months
Compare upstart.com to:
5.6Mupstart.com
upstart.com Web Traffic by Country
Which countries sent the most traffic to upstart.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to upstart.com - click below to discover all countries
Top Countries
United States
97.19%8.7%
India
0.35%53.21%
Canada
0.27%25.3%
United Kingdom
0.21%100.9%
Nigeria
0.18%71.72%
Others
1.81%
upstart.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. upstart.com's audience is 40.81% male and 59.19% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female59.19%
- Male40.81%
upstart.com Competitors & Similar Sites
Reveal upstart.com top alternatives and find potential or emerging competitors. lendingtree.com is the website with the highest similarity score to upstart.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
upstart.com Top Traffic Sources
The top traffic source to upstart.com is Direct traffic, driving 42.91% of desktop visits last month Display is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.91%
Direct
1st Place
Display
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to upstart.com
The top referral sites sending desktop traffic to upstart.com.
Category Distribution
Banking Credit and Lending
69.45%Jobs and Employment
8.74%Financial Planning and Management
7.87%Finance - Other
5.58%Marketplace
4.03%Other
4.34%Top Referrals
Links from upstart.com to Other Websites by Traffic Share
upstart.com is sending desktop traffic to 52 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
41.87%Banking Credit and Lending
35.25%Search Engines
15.36%Financial Planning and Management
1.2%Marketplace
0.91%Other
5.42%
Social Media Traffic to upstart.com
upstart.com gets most of its social media traffic from Youtube, followed by Facebook and Linkedin (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
5
Social Network Distribution