upwork.com
Global Rank
#844
13Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
20.75%
Pages per Visit
11.26
Avg Visit Duration
00:10:02
- Company
- Upwork
- Year Founded
- 2015
- Employees
- 501 - 1000
- HQ
- United States, California, San Francisco
- Annual Revenue
- $500M - $1B
upwork.com Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, upwork.com's global ranking has changed from 857 to 844.
upwork.com Traffic & Engagement Analysis
upwork.com's web traffic has decreased by 1.96% compared to last month. See all traffic & engagement stats for upwork.com in the past 3 months below
Last Month Change
1.96%
Bounce Rate
20.75%
Pages per Visit
11.26
Avg Visit Duration
00:10:02
Total Visits Last 3 Months
Compare upwork.com to:
upwork.com Web Traffic by Country
Which countries sent the most traffic to upwork.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to upwork.com - click below to discover all countries
Top Countries
upwork.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. upwork.com's audience is 54.66% male and 45.34% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female45.34%
- Male54.66%
upwork.com Target Audience
Audience interests reveal key details on the browsing interests of upwork.com's visitors. upwork.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & news.
Top Categories
Other Visited Websites
Top Topics
Need to identify deeper audience insights?
Discover audience acquisition strategies and reveal insights on browsing behavior with Similarweb's Web Intelligence Solution.
Try it nowupwork.com Competitors & Similar Sites
Reveal upwork.com top alternatives and find potential or emerging competitors. freelancer.com is the website with the highest similarity score to upwork.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
upwork.com Top Traffic Sources
The top traffic source to upwork.com is Direct traffic, driving 56.5% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoupwork.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to upwork.com (Desktop, worldwide)
Organic vs. Paid
Top Keywords
Want to uncover more opportunities?
Grow your traffic share per keyword and understand how SEO and PPC investments can be optimized with Similarweb's Search Intelligence solution.
Try it nowReferral Web Traffic to upwork.com
The top referral sites sending desktop traffic to upwork.com.
Category Distribution
Programming and Developer Software
15.67%Financial Planning and Management
12.61%Graphics Multimedia and Web Design
5.65%Computers Electronics and Technology - Other
4.88%Visual Arts and Design
4.64%Other
56.55%Top Referrals
Display Advertising Traffic to upwork.com
Analysis of the top publishers sending traffic to upwork.com. Currently, there are 62 publishers referring visitors.
Top Publishers
Want to know which competitive ads convert best?
Reveal any website's best-performing ad creatives. Develop the right messaging and formats to draw high-converting traffic to your site and increase your ROAS with Similarweb's Ad Intelligence solution.
Try it nowLinks from upwork.com to Other Websites by Traffic Share
upwork.com is sending desktop traffic to 884 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
22.2%File Sharing and Hosting
20.61%Streaming & Online TV
8.57%Graphics Multimedia and Web Design
8.39%Computers Electronics and Technology - Other
7.7%Other
32.52%Ready to optimize your SEO strategy?
Find opportunities for partner websites and sponsored content with Similarweb's Web Intelligence Solution.
Try it nowupwork.com Technology Stack
These are the website technologies, by industry, used on upwork.com. There are a total of 90 technologies from 22 different industries installed on upwork.com.
Ready to discover high quality prospects?
Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.
Try it now
Social Media Traffic to upwork.com
upwork.com gets most of its social media traffic from Youtube, followed by Facebook and WhatsApp Webapp (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
28
Social Network Distribution