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usembassy.gov Website Analysis for May 2026
The mission of the U.S. Embassy is to advance the interests of the United States, and to serve and protect U.S. citizens in [country].
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Global Rank
#7,260104
Country Rank
#6,5981,077
Category Rank
#15310
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Total Visits
6.4M
Bounce Rate
58.3%
Pages per Visit
5.01
Avg Visit Duration
00:02:10
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usembassy.gov Traffic & Engagement Analysis
usembassy.gov's web traffic has decreased by 3.39% compared to last month. See all traffic & engagement stats for usembassy.gov in the past 3 months below
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Last Month Change
3.39%
Bounce Rate
58.3%
Pages per Visit
5.01
Avg Visit Duration
00:02:10
Total Visits Last 3 Months
Compare usembassy.gov to:
6.4Musembassy.gov
usembassy.gov Web Traffic by Country
Which countries sent the most traffic to usembassy.gov lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to usembassy.gov - click below to discover all countries
Top Countries
United States
35.1%8.61%
Mexico
4.91%14.63%
India
3.7%11.28%
United Kingdom
3.12%1.97%
Japan
2.7%4.31%
Others
50.48%
usembassy.gov Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. usembassy.gov's audience is 44.62% male and 55.38% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female55.38%
- Male44.62%
usembassy.gov Competitors & Similar Sites
Reveal usembassy.gov top alternatives and find potential or emerging competitors. travel.state.gov is the website with the highest similarity score to usembassy.gov. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
usembassy.gov Top Traffic Sources
The top traffic source to usembassy.gov is Organic Search traffic, driving 56.23% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Search. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
56.23%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to usembassy.gov.
Category Distribution
Immigration and Visas
69.41%Government
10.39%Search Engines
3.59%News & Media Publishers
2.54%Travel and Tourism - Other
1.78%Other
12.3%Links from usembassy.gov to Other Websites by Traffic Share
usembassy.gov is sending desktop traffic to 77 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Immigration and Visas
52.46%Government
13.99%Programming and Developer Software
12.42%Law and Government - Other
6.01%Jobs and Employment
2.14%Other
12.99%
Social Media Traffic to usembassy.gov
usembassy.gov gets most of its social media traffic from Facebook, followed by Youtube and X-twitter (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
12
Social Network Distribution