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usm.my Website Analysis for May 2026
leading malaysian research university offering diverse programs, fostering innovation, and promoting global collaborations for excellence in education.
Year Founded1969
Employees5001 - 10000
Annual Revenue$200M - $500M
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Global Rank
#20,9014,933
Country Rank
#17554
Category Rank
#72
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Total Visits
2.2M
Bounce Rate
22.29%
Pages per Visit
6.68
Avg Visit Duration
00:04:37
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usm.my Traffic & Engagement Analysis
usm.my's web traffic has decreased by 17.46% compared to last month. See all traffic & engagement stats for usm.my in the past 3 months below
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Last Month Change
17.46%
Bounce Rate
22.29%
Pages per Visit
6.68
Avg Visit Duration
00:04:37
Total Visits Last 3 Months
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2.2Musm.my
usm.my Web Traffic by Country
Which countries sent the most traffic to usm.my lately? Where is their core audience from? Last month Malaysia was the top country sending desktop traffic to usm.my - click below to discover all countries
Top Countries
Malaysia
88.1%18.8%
Indonesia
1.92%6.07%
United Arab Emirates
1%75.8%
Iraq
0.67%6.52%
Vietnam
0.62%123.6%
Others
7.69%
usm.my Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. usm.my's audience is 31.65% male and 68.35% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female68.35%
- Male31.65%
usm.my Target Audience
Audience interests reveal key details on the browsing interests of usm.my's visitors. usm.my's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & science.
Top Categories
Other Visited Websites
Top Topics
scienceonlinemalaysiainternet toolsjobs
usm.my Competitors & Similar Sites
Reveal usm.my top alternatives and find potential or emerging competitors. utm.my is the website with the highest similarity score to usm.my. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
usm.my Top Traffic Sources
The top traffic source to usm.my is Direct traffic, driving 52.28% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
52.28%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demousm.my Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to usm.my (Desktop, worldwide)
Organic vs. Paid
Organic99.93%
Paid0.07%
Top Keywords
campus online usm$0.54elearning usm$0.54usm$0.97usm campus online$0.47elearning$0.8718.5K OthersSee more
Total Keywords18.5K
Referral Web Traffic to usm.my
The top referral sites sending desktop traffic to usm.my.
Category Distribution
Biology
36.51%Programming and Developer Software
6.72%Search Engines
3.99%Chemistry
1.94%Education
1.75%Other
49.09%Top Referrals
Links from usm.my to Other Websites by Traffic Share
usm.my is sending desktop traffic to 28 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Health - Other
31.43%Education
22.86%Programming and Developer Software
14.81%Banking Credit and Lending
7.67%Universities and Colleges
4.05%Other
19.18%
Social Media Traffic to usm.my
usm.my gets most of its social media traffic from Youtube, followed by WhatsApp Webapp and Facebook (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
8
Social Network Distribution