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variety.com
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
Global Rank
#1,858
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Bounce Rate
54.82%
Pages per Visit
1.98
Avg Visit Duration
00:01:01
- Company
- Variety
- Year Founded
- 1905
- Employees
- 51 - 200
- HQ
- United States, California, Los Angeles
- Annual Revenue
- $25M - $50M
- Industry
- News & Media Publishers
variety.com Traffic & Engagement Analysis
variety.com's web traffic has increased by 21.81% compared to last month. See all traffic & engagement stats for variety.com in the past 3 months below
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Last Month Change
21.81%
Bounce Rate
54.82%
Pages per Visit
1.98
Avg Visit Duration
00:01:01
Total Visits Last 3 Months
Compare variety.com to:
33.1Mvariety.com
variety.com Web Traffic by Country
Which countries sent the most traffic to variety.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to variety.com - click below to discover all countries
Top Countries
United States
48.82%6.8%
United Kingdom
7.58%110.7%
Germany
6.01%521%
Canada
4.21%6.68%
France
3.63%337.7%
Others
29.75%
variety.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. variety.com's audience is 52.34% male and 47.66% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female47.66%
- Male52.34%
variety.com Competitors & Similar Sites
Reveal variety.com top alternatives and find potential or emerging competitors. deadline.com is the website with the highest similarity score to variety.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
variety.com Top Traffic Sources
The top traffic source to variety.com is Organic Search traffic, driving 39.84% of desktop visits last month Direct is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.84%
Organic Search
1st Place
Direct
2nd Place
Only showing top 3 marketing channels.
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Get a live demovariety.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to variety.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
disclosure day$0.55toy story 5$0.77euphoria$1.18off campus$0.46sydney sweeney$0.57585.2K OthersSee more
Total Keywords585.3K
Referral Web Traffic to variety.com
The top referral sites sending desktop traffic to variety.com.
Category Distribution
News & Media Publishers
35.77%Streaming & Online TV
15.14%Dictionaries and Encyclopedias
13.02%Video Games Consoles and Accessories
6.68%Arts and Entertainment - Other
6.28%Other
23.11%Top Referrals
Links from variety.com to Other Websites by Traffic Share
variety.com is sending desktop traffic to 217 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Search Engines
32.54%News & Media Publishers
22.47%Music
5.81%Streaming & Online TV
5.7%Social Media Networks
5.15%Other
28.34%
Social Media Traffic to variety.com
variety.com gets most of its social media traffic from Reddit, followed by X-twitter and Facebook (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
19
Social Network Distribution