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voya.com Website Analysis for April 2026
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Global Rank
#6,4991,095
Country Rank
#1,290192
Category Rank
#253
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Total Visits
5.1M
Bounce Rate
17.84%
Pages per Visit
9.41
Avg Visit Duration
00:04:57
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voya.com Traffic & Engagement Analysis
voya.com's web traffic has increased by 12.72% compared to last month. See all traffic & engagement stats for voya.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
12.72%
Bounce Rate
17.84%
Pages per Visit
9.41
Avg Visit Duration
00:04:57
Total Visits Last 3 Months
Compare voya.com to:
5.1Mvoya.com
voya.com Web Traffic by Country
Which countries sent the most traffic to voya.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to voya.com - click below to discover all countries
Top Countries
United States
98.4%12.49%
India
0.22%20.47%
Canada
0.22%34.04%
Mexico
0.06%12.76%
Puerto Rico
0.06%54.97%
Others
1.03%
voya.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. voya.com's audience is 47.75% male and 52.25% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female52.25%
- Male47.75%
voya.com Competitors & Similar Sites
Reveal voya.com top alternatives and find potential or emerging competitors. tiaa.org is the website with the highest similarity score to voya.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
voya.com Top Traffic Sources
The top traffic source to voya.com is Direct traffic, driving 58.89% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
58.89%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demovoya.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to voya.com (Desktop, worldwide)
Organic vs. Paid
Organic86.96%
Paid13.04%
Top Keywords
voya$0.31voya login$0.31voya financial$0.30voya retirement login$0.29voya financial login$0.3118K OthersSee more
Total Keywords18K
Referral Web Traffic to voya.com
The top referral sites sending desktop traffic to voya.com.
Category Distribution
Finance - Other
34%Legal
11.84%American Football
8.38%Government
4.72%Restaurants and Delivery
2.44%Other
38.61%Top Referrals
Links from voya.com to Other Websites by Traffic Share
voya.com is sending desktop traffic to 28 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Investing
37.57%Insurance
35.76%Banking Credit and Lending
11.09%Finance - Other
8.27%Government
5.37%Other
1.94%
Social Media Traffic to voya.com
voya.com gets most of its social media traffic from Youtube, followed by Linkedin and Reddit (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
7
Social Network Distribution