vw.com Website Analysis for May 2026
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#14,9192,801
Country Rank
#3,407700
Category Rank
#182
Keep track of your competitors
See their traffic and performance metrics
Total Visits
3.4M
Bounce Rate
41.11%
Pages per Visit
3.92
Avg Visit Duration
00:01:29
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
vw.com Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, vw.com's global ranking has increased from 12,118 to 14,919.
vw.com Traffic & Engagement Analysis
vw.com's web traffic has decreased by 18.96% compared to last month. See all traffic & engagement stats for vw.com in the past 3 months below
Last Month Change
18.96%
Bounce Rate
41.11%
Pages per Visit
3.92
Avg Visit Duration
00:01:29
Total Visits Last 3 Months
Compare vw.com to:
vw.com Web Traffic by Country
Which countries sent the most traffic to vw.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to vw.com - click below to discover all countries
Top Countries
vw.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. vw.com's audience is 62.36% male and 37.64% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female37.64%
- Male62.36%
vw.com Target Audience
Audience interests reveal key details on the browsing interests of vw.com's visitors. vw.com's audience is interested in Vehicles > Makes and Models & cars.
Top Categories
Other Visited Websites
Top Topics
Need to identify deeper audience insights?
Discover audience acquisition strategies and reveal insights on browsing behavior with Similarweb's Research Intelligence Solution.
Try it nowvw.com Competitors & Similar Sites
Reveal vw.com top alternatives and find potential or emerging competitors. audiusa.com is the website with the highest similarity score to vw.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
vw.com Top Traffic Sources
The top traffic source to vw.com is Organic Search traffic, driving 41.37% of desktop visits last month Paid Search is the 2nd and Display is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demovw.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to vw.com (Desktop, worldwide)
Organic vs. Paid
Top Keywords
Want to uncover more opportunities?
Grow your traffic share per keyword and understand how SEO and PPC investments can be optimized with Similarweb's Digital Marketing Intelligence solution.
Try it nowReferral Web Traffic to vw.com
The top referral sites sending desktop traffic to vw.com.
Category Distribution
Insurance
22.85%Vehicles - Other
21.56%Makes and Models
10.68%News & Media Publishers
6.54%Automotive Industry
4.41%Other
33.96%Top Referrals
Display Advertising Traffic to vw.com
Analysis of the top publishers sending traffic to vw.com. Currently, there are 24 publishers referring visitors.
Top Publishers
Want to know which competitive ads convert best?
Reveal any website's best performing ad creatives. Develop the right messaging and formats to draw high converting traffic to your site and increase your Return on Advertising Spend (ROAS) with Similarweb's Digital Marketing Intelligence solution.
Try it nowLinks from vw.com to Other Websites by Traffic Share
vw.com is sending desktop traffic to 33 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
32.77%Automotive Industry
30.16%Vehicles - Other
16.52%Makes and Models
6.86%Jobs and Employment
3.24%Other
10.45%Ready to optimize your SEO strategy?
Find opportunities for partner websites and sponsored content with Similarweb's Digital Marketing Intelligence Solution.
Try it nowvw.com Technology Stack
These are the website technologies, by industry, used on vw.com. There are a total of 80 technologies from 17 different industries installed on vw.com.
Ready to discover high quality prospects?
Identify what technologies a website uses to craft the perfect sales pitch, and shorten the sales cycle with the Similarweb Sales Intelligence Solution.
Try it now
Social Media Traffic to vw.com
vw.com gets most of its social media traffic from Facebook, followed by Reddit and Youtube (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
6
Social Network Distribution