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wellington.govt.nz Website Analysis for April 2026
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Global Rank
#89,0345,264
Country Rank
#32848
Category Rank
#51
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Total Visits
566.8K
Bounce Rate
44.32%
Pages per Visit
2.62
Avg Visit Duration
00:01:19
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wellington.govt.nz Traffic & Engagement Analysis
wellington.govt.nz's web traffic has decreased by 1.65% compared to last month. See all traffic & engagement stats for wellington.govt.nz in the past 3 months below
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Last Month Change
1.65%
Bounce Rate
44.32%
Pages per Visit
2.62
Avg Visit Duration
00:01:19
Total Visits Last 3 Months
Compare wellington.govt.nz to:
566.8Kwellington.govt.nz
wellington.govt.nz Web Traffic by Country
Which countries sent the most traffic to wellington.govt.nz lately? Where is their core audience from? Last month New Zealand was the top country sending desktop traffic to wellington.govt.nz - click below to discover all countries
Top Countries
New Zealand
85.72%5.85%
United States
5.46%374.5%
Korea, Republic of
2.25%58.18%
Australia
0.8%27.61%
United Kingdom
0.68%30.25%
Others
5.09%
wellington.govt.nz Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. wellington.govt.nz's audience is 39.21% male and 60.79% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female60.79%
- Male39.21%
wellington.govt.nz Competitors & Similar Sites
Reveal wellington.govt.nz top alternatives and find potential or emerging competitors. huttcity.govt.nz is the website with the highest similarity score to wellington.govt.nz. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
wellington.govt.nz Top Traffic Sources
The top traffic source to wellington.govt.nz is Organic Search traffic, driving 60.58% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
60.58%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demowellington.govt.nz Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to wellington.govt.nz (Desktop, worldwide)
Organic vs. Paid
Organic99.84%
Paid0.16%
Top Keywords
wellington weather$0.18rubbish collection$2.03wellington city council$0.49wellington recycling$1.28wcc$0.885K OthersSee more
Total Keywords5K
Referral Web Traffic to wellington.govt.nz
The top referral sites sending desktop traffic to wellington.govt.nz.
Category Distribution
Groceries
12.01%Search Engines
10.69%Human Resources
8.06%Construction and Maintenance
7.58%Ecommerce and Shopping - Other
1.59%Other
60.07%Top Referrals
Links from wellington.govt.nz to Other Websites by Traffic Share
wellington.govt.nz is sending desktop traffic to 18 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Weather
34.63%Construction and Maintenance
13.87%Finance - Other
10.02%Libraries and Museums
9.44%Search Engines
5.41%Other
26.63%
Social Media Traffic to wellington.govt.nz
wellington.govt.nz gets most of its social media traffic from Facebook, followed by Youtube and Reddit (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
3
Social Network Distribution