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williamhill.com Website Analysis for May 2026
online betting and gambling at william hill™, the world's biggest bookmaker. visit us for sports betting, poker games, online casino, bingo and vegas games.
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Global Rank
#4,680540
Country Rank
#16714
Category Rank
#71
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Total Visits
10.7M
Bounce Rate
32.09%
Pages per Visit
6.66
Avg Visit Duration
00:08:30
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williamhill.com Traffic & Engagement Analysis
williamhill.com's web traffic has decreased by 8.84% compared to last month. See all traffic & engagement stats for williamhill.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
8.84%
Bounce Rate
32.09%
Pages per Visit
6.66
Avg Visit Duration
00:08:30
Total Visits Last 3 Months
Compare williamhill.com to:
10.7Mwilliamhill.com
williamhill.com Web Traffic by Country
Which countries sent the most traffic to williamhill.com lately? Where is their core audience from? Last month United Kingdom was the top country sending desktop traffic to williamhill.com - click below to discover all countries
Top Countries
United Kingdom
91.13%13.94%
Ireland
1.35%28.69%
United States
0.63%26.43%
Slovenia
0.38%65.51%
Japan
0.3%0.85%
Others
6.21%
williamhill.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. williamhill.com's audience is 69.27% male and 30.73% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female30.73%
- Male69.27%
williamhill.com Competitors & Similar Sites
Reveal williamhill.com top alternatives and find potential or emerging competitors. bet365.com is the website with the highest similarity score to williamhill.com. Find out why - Click here to Analyze all competitors
williamhill.com Top Traffic Sources
The top traffic source to williamhill.com is Direct traffic, driving 62.56% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
62.56%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to williamhill.com
The top referral sites sending desktop traffic to williamhill.com.
Category Distribution
Sports Betting
37.47%Search Engines
14.01%Streaming & Online TV
9.97%Bingo
9.29%Casinos
7.7%Other
21.56%Top Referrals
Links from williamhill.com to Other Websites by Traffic Share
williamhill.com is sending desktop traffic to 58 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Sports Betting
57.95%Casinos
17.74%Bingo
9.93%Banking Credit and Lending
3.87%Gambling - Other
3.27%Other
7.24%
Social Media Traffic to williamhill.com
williamhill.com gets most of its social media traffic from Youtube, followed by Facebook and Tiktok (Desktop). Engaging audiences through WhatsApp Webapp may reveal new opportunities
Social Networks
6
Social Network Distribution