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willys.se Website Analysis for April 2026
GARANT, 18p
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Global Rank
#12,1951,257
Country Rank
#8513
Category Rank
#2
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Total Visits
4.1M
Bounce Rate
40.65%
Pages per Visit
4.00
Avg Visit Duration
00:02:39
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willys.se Traffic & Engagement Analysis
willys.se's web traffic has decreased by 10.38% compared to last month. See all traffic & engagement stats for willys.se in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
10.38%
Bounce Rate
40.65%
Pages per Visit
4.00
Avg Visit Duration
00:02:39
Total Visits Last 3 Months
Compare willys.se to:
4.1Mwillys.se
willys.se Web Traffic by Country
Which countries sent the most traffic to willys.se lately? Where is their core audience from? Last month Sweden was the top country sending desktop traffic to willys.se - click below to discover all countries
Top Countries
Sweden
97.39%9.55%
United States
0.38%118.7%
Norway
0.33%5.03%
Denmark
0.27%55.47%
Netherlands
0.27%44.89%
Others
1.35%
willys.se Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. willys.se's audience is 55.63% male and 44.37% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female44.37%
- Male55.63%
willys.se Competitors & Similar Sites
Reveal willys.se top alternatives and find potential or emerging competitors. handla.ica.se is the website with the highest similarity score to willys.se. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
willys.se Top Traffic Sources
The top traffic source to willys.se is Direct traffic, driving 49.39% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
49.39%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demowillys.se Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to willys.se (Desktop, worldwide)
Organic vs. Paid
Organic98.83%
Paid1.17%
Top Keywords
willys$0.42willys reklamblad$0.10willy$0.41willys erbjudanden$0.67willys erbjudande$0.675.5K OthersSee more
Total Keywords5.5K
Referral Web Traffic to willys.se
The top referral sites sending desktop traffic to willys.se.
Category Distribution
Jobs and Employment
27.68%Search Engines
25.98%Golf
18.75%Food and Drink - Other
6.31%Groceries
1.8%Other
19.48%Top Referrals
Links from willys.se to Other Websites by Traffic Share
willys.se is sending desktop traffic to 4 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Total Outgoing Links4
Category Distribution
Fashion and Apparel
40.02%Golf
37.89%Jobs and Employment
17.98%Food and Drink - Other
3.98%Games - Other
0.13%
Social Media Traffic to willys.se
willys.se gets most of its social media traffic from Facebook, followed by Youtube and Instagram (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
3
Social Network Distribution