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woolworthsgroup.com.au Website Analysis for May 2026
woolworths group is made up of some of the most recognisable and trusted brands in retailing, serving millions of customers every day with great choice, low prices and excellent quality.
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Global Rank
#50,1663,448
Country Rank
#1,05659
Category Rank
#2
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Total Visits
759.4K
Bounce Rate
32.27%
Pages per Visit
6.03
Avg Visit Duration
00:02:47
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woolworthsgroup.com.au Traffic & Engagement Analysis
woolworthsgroup.com.au's web traffic has decreased by 1.84% compared to last month. See all traffic & engagement stats for woolworthsgroup.com.au in the past 3 months below
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Last Month Change
1.84%
Bounce Rate
32.27%
Pages per Visit
6.03
Avg Visit Duration
00:02:47
Total Visits Last 3 Months
Compare woolworthsgroup.com.au to:
759.4Kwoolworthsgroup.com.au
woolworthsgroup.com.au Web Traffic by Country
Which countries sent the most traffic to woolworthsgroup.com.au lately? Where is their core audience from? Last month Australia was the top country sending desktop traffic to woolworthsgroup.com.au - click below to discover all countries
Top Countries
Australia
77.75%7.72%
New Zealand
12.16%19.79%
United States
2.89%17.36%
India
0.94%61.1%
Brazil
0.86%643.7%
Others
5.41%
woolworthsgroup.com.au Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. woolworthsgroup.com.au's audience is 47.59% male and 52.41% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female52.41%
- Male47.59%
woolworthsgroup.com.au Target Audience
Audience interests reveal key details on the browsing interests of woolworthsgroup.com.au's visitors. woolworthsgroup.com.au's audience is interested in Jobs and Career > Jobs and Employment & australia.
Top Categories
Other Visited Websites
Top Topics
australiashoppinguniversityonlinejobs
woolworthsgroup.com.au Competitors & Similar Sites
Reveal woolworthsgroup.com.au top alternatives and find potential or emerging competitors. coles.com.au is the website with the highest similarity score to woolworthsgroup.com.au. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
woolworthsgroup.com.au Top Traffic Sources
The top traffic source to woolworthsgroup.com.au is Organic Search traffic, driving 41.98% of desktop visits last month Direct is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
41.98%
Organic Search
1st Place
Direct
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demowoolworthsgroup.com.au Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to woolworthsgroup.com.au (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
woolworths careers$0.42woolworths$0.23woolworths jobs$0.27big w$0.16woolworths group$1.773.7K OthersSee more
Total Keywords3.7K
Referral Web Traffic to woolworthsgroup.com.au
The top referral sites sending desktop traffic to woolworthsgroup.com.au.
Category Distribution
Jobs and Employment
65.87%Marketplace
14.28%Ecommerce and Shopping - Other
6.82%Groceries
2.6%Auctions
2.51%Other
7.92%Links from woolworthsgroup.com.au to Other Websites by Traffic Share
woolworthsgroup.com.au is sending desktop traffic to 13 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Marketplace
8.65%Ecommerce and Shopping - Other
5.39%Search Engines
4.78%Groceries
1.94%Jobs and Employment
1.24%Other
78%
Social Media Traffic to woolworthsgroup.com.au
woolworthsgroup.com.au gets most of its social media traffic from Linkedin, followed by Youtube and Tiktok (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
6
Social Network Distribution