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xbox.com Website Analysis for May 2026
Experience the new generation of games and entertainment with Xbox. Explore consoles, new and old Xbox games and accessories to start or add to your collection.
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Global Rank
#587269
Country Rank
#496249
Category Rank
#99
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Total Visits
63.3M
Bounce Rate
36.68%
Pages per Visit
4.45
Avg Visit Duration
00:03:45
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xbox.com Traffic & Engagement Analysis
xbox.com's web traffic has increased by 34.88% compared to last month. See all traffic & engagement stats for xbox.com in the past 3 months below
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Last Month Change
34.88%
Bounce Rate
36.68%
Pages per Visit
4.45
Avg Visit Duration
00:03:45
Total Visits Last 3 Months
Compare xbox.com to:
63.3Mxbox.com
xbox.com Web Traffic by Country
Which countries sent the most traffic to xbox.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to xbox.com - click below to discover all countries
Top Countries
United States
26.81%47.05%
Brazil
9.68%22.46%
United Kingdom
5.56%39.49%
Mexico
4.72%10.22%
India
4.27%29.21%
Others
48.96%
xbox.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. xbox.com's audience is 71.41% male and 28.59% female. The largest age group of visitors are 18 - 24 year olds.
Age Distribution
Gender Distribution
- Female28.59%
- Male71.41%
xbox.com Competitors & Similar Sites
Reveal xbox.com top alternatives and find potential or emerging competitors. store.steampowered.com is the website with the highest similarity score to xbox.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
xbox.com Top Traffic Sources
The top traffic source to xbox.com is Direct traffic, driving 47.37% of desktop visits last month Organic Search is the 2nd and Organic Social is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
47.37%
Direct
1st Place
Organic Search
2nd Place
Only showing top 3 marketing channels.
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See the list of top keywords driving organic traffic to xbox.com (Desktop, worldwide)
Organic vs. Paid
Organic97.61%
Paid2.39%
Top Keywords
xbox$0.22xbox cloud gaming$0.91xbox game pass$0.26forza horizon 6$0.34cloud gaming$1.85462.1K OthersSee more
Total Keywords462.1K
Referral Web Traffic to xbox.com
The top referral sites sending desktop traffic to xbox.com.
Category Distribution
Video Games Consoles and Accessories
36.36%Programming and Developer Software
24.5%Games - Other
9.66%Coupons and Rebates
5.74%Other
15.41%Links from xbox.com to Other Websites by Traffic Share
xbox.com is sending desktop traffic to 352 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Computers Electronics and Technology - Other
52.6%Video Games Consoles and Accessories
14.84%Programming and Developer Software
6.28%Search Engines
2.4%Other
9.26%
Social Media Traffic to xbox.com
xbox.com gets most of its social media traffic from Youtube, followed by X-twitter and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
25
Social Network Distribution