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xxl.se Website Analysis for April 2026
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Total Visits
2.4M
Bounce Rate
35.81%
Pages per Visit
5.85
Avg Visit Duration
00:04:23
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xxl.se Traffic & Engagement Analysis
xxl.se's web traffic has increased by 4.76% compared to last month. See all traffic & engagement stats for xxl.se in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
4.76%
Bounce Rate
35.81%
Pages per Visit
5.85
Avg Visit Duration
00:04:23
Total Visits Last 3 Months
Compare xxl.se to:
2.4Mxxl.se
xxl.se Web Traffic by Country
Which countries sent the most traffic to xxl.se lately? Where is their core audience from? Last month Sweden was the top country sending desktop traffic to xxl.se - click below to discover all countries
Top Countries
Sweden
97.41%6.91%
Norway
0.43%0.05%
Finland
0.42%40.11%
United States
0.41%21.88%
Denmark
0.26%1.3%
Others
1.07%
xxl.se Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. xxl.se's audience is 61.3% male and 38.7% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female38.7%
- Male61.3%
xxl.se Competitors & Similar Sites
Reveal xxl.se top alternatives and find potential or emerging competitors. intersport.se is the website with the highest similarity score to xxl.se. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
xxl.se Top Traffic Sources
The top traffic source to xxl.se is Organic Search traffic, driving 36.67% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
36.67%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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The top referral sites sending desktop traffic to xxl.se.
Category Distribution
Search Engines
64.47%News & Media Publishers
20.13%Coupons and Rebates
6.71%Sports - Other
3.92%Marketplace
1.07%Other
3.7%
Social Media Traffic to xxl.se
xxl.se gets most of its social media traffic from Facebook, followed by Youtube and X-twitter (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
7
Social Network Distribution