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zalando.at Website Analysis for May 2026
entdecke schuhe, mode und accessoires der aktuellen saison online | schnelle und versandkostenfreie lieferung* | zalando
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Global Rank
#10,780424
Country Rank
#422
Category Rank
#1
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Total Visits
3.4M
Bounce Rate
32.83%
Pages per Visit
8.62
Avg Visit Duration
00:04:57
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zalando.at Traffic & Engagement Analysis
zalando.at's web traffic has increased by 6.76% compared to last month. See all traffic & engagement stats for zalando.at in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
6.76%
Bounce Rate
32.83%
Pages per Visit
8.62
Avg Visit Duration
00:04:57
Total Visits Last 3 Months
Compare zalando.at to:
3.4Mzalando.at
zalando.at Web Traffic by Country
Which countries sent the most traffic to zalando.at lately? Where is their core audience from? Last month Austria was the top country sending desktop traffic to zalando.at - click below to discover all countries
Top Countries
Austria
92.96%9.48%
Germany
2.42%21.76%
Switzerland
0.65%56.86%
Italy
0.58%118%
United States
0.24%15.07%
Others
3.15%
zalando.at Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. zalando.at's audience is 38.36% male and 61.64% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female61.64%
- Male38.36%
zalando.at Competitors & Similar Sites
Reveal zalando.at top alternatives and find potential or emerging competitors. vinted.at is the website with the highest similarity score to zalando.at. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
zalando.at Top Traffic Sources
The top traffic source to zalando.at is Direct traffic, driving 42.88% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.88%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to zalando.at
The top referral sites sending desktop traffic to zalando.at.
Category Distribution
Fashion and Apparel
46.53%Graphics Multimedia and Web Design
29.02%Marketplace
19.91%Furniture
0.84%Sports - Other
0.84%Other
2.86%Top Referrals
Links from zalando.at to Other Websites by Traffic Share
zalando.at is sending desktop traffic to 31 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Fashion and Apparel
50.8%Shipping and Logistics
19.83%Banking Credit and Lending
12.79%Sports - Other
0.82%Search Engines
0.42%Other
15.33%
Social Media Traffic to zalando.at
zalando.at gets most of its social media traffic from Youtube, followed by Facebook and Instagram (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
8
Social Network Distribution