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zurich.com Website Analysis for May 2026
A global insurer whose strategy focuses on providing the right general insurance and life insurance solutions for its individual, small business, medium-sized business and corporate customers.
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Global Rank
#68,8934,215
Country Rank
#3,600135
Category Rank
#221
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Total Visits
576.9K
Bounce Rate
40.61%
Pages per Visit
5.17
Avg Visit Duration
00:03:04
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zurich.com Traffic & Engagement Analysis
zurich.com's web traffic has decreased by 9.59% compared to last month. See all traffic & engagement stats for zurich.com in the past 3 months below
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Last Month Change
9.59%
Bounce Rate
40.61%
Pages per Visit
5.17
Avg Visit Duration
00:03:04
Total Visits Last 3 Months
Compare zurich.com to:
576.9Kzurich.com
zurich.com Web Traffic by Country
Which countries sent the most traffic to zurich.com lately? Where is their core audience from? Last month Argentina was the top country sending desktop traffic to zurich.com - click below to discover all countries
Top Countries
Argentina
29.36%3.64%
Switzerland
12.64%35.82%
United States
10.47%1.3%
Ireland
4.82%12.68%
United Kingdom
4.14%11.1%
Others
38.57%
zurich.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. zurich.com's audience is 60.22% male and 39.78% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female39.78%
- Male60.22%
zurich.com Target Audience
Audience interests reveal key details on the browsing interests of zurich.com's visitors. zurich.com's audience is interested in Finance > Financial Planning and Management & social network.
Top Categories
Other Visited Websites
Top Topics
social networksocialsocial mediajobsshare
zurich.com Competitors & Similar Sites
Reveal zurich.com top alternatives and find potential or emerging competitors. alfa.hu is the website with the highest similarity score to zurich.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
zurich.com Top Traffic Sources
The top traffic source to zurich.com is Direct traffic, driving 33.9% of desktop visits last month Paid Social is the 2nd and Referrals is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
33.9%
Direct
1st Place
Referrals
3rd Place
Only showing top 3 marketing channels.
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Get a live demozurich.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to zurich.com (Desktop, worldwide)
Organic vs. Paid
Organic100%
Paid0%
Top Keywords
zurich$1.10zurich insurance$3.95zurich careers$2.10zurich insurance careers$1.37zurich jobs$0.522.5K OthersSee more
Total Keywords2.5K
Referral Web Traffic to zurich.com
The top referral sites sending desktop traffic to zurich.com.
Category Distribution
Insurance
29.72%Jobs and Employment
22.27%Financial Planning and Management
21.4%Jobs and Career - Other
5.33%Graphics Multimedia and Web Design
2.99%Other
18.3%Top Referrals
Links from zurich.com to Other Websites by Traffic Share
zurich.com is sending desktop traffic to 6 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Jobs and Employment
51.7%Insurance
26%Financial Planning and Management
21.05%Other
1.24%
Social Media Traffic to zurich.com
zurich.com gets most of its social media traffic from Linkedin, followed by WhatsApp Webapp and Youtube (Desktop). Engaging audiences through Xing may reveal new opportunities
Social Networks
5
Social Network Distribution