Digital 100

The Official 100 fastest-growing companies online in Germany in 2024

The Similarweb Digital 100 is live, and for the first time, we’re ranking not just websites but also the apps that have achieved exceptional growth in 2024. Discover the digital winners and the trends reshaping online behavior to better understand how you can build a winning strategy.

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Big Winners

Top 5 Big Winners:

DIGITAL WINNER

The digital player that had the highest aggregated growth across both its website and app

AliExpress

37%

Web: 51% | App: 23%

Personal Finance

Top 5 in Personal Finance:

Food & Drinks

Top 5 in Food & Drinks:

Consumer Electronics

Top 5 in Consumer Electronics:

Apparel & Accessories

Top 5 in Apparel & Accessories:

Digital 100 Trends Report

Our research team combed through vast data sets – spanning millions of websites and apps – to uncover the most impactful trends from the winners’ lists in the U.S. These insights are essential as you plan ahead and refine your digital strategy to stay competitive.

ABOUT SIMILARWEB

Similarweb (NYSE: SMWB) powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we enable our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization.

Methodology

The Digital 100 WEB & APP in Germany identifies the fastest-growing digital companies by analyzing web traffic and app usage across five categories. For the WEB winners, we analyzed websites with over 30,000 average monthly visits, ranking them by the largest year-over-year (YoY) increase in Unique Visitors (2024 vs. 2023). In the Big Winners category, we analyzed the top 250 websites across all categories and, for the first time, included apps. This app analysis focused on the top 10% of apps with both Android and iOS versions, spanning across all categories.