Digital 100
The Official 100 Fastest-Growing Companies Online in 2024
The Similarweb Digital 100 is live. For the first time, we’re ranking both the websites and the apps that achieved exceptional growth in 2024. Discover the digital winners and the trends reshaping online behavior, so you can use it to build your own winning strategy.
Big Winners
Top 5 Big Winners:
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justanswer.com 81% growth
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newsweek.com 71% growth
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fubo.tv 70% growth
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apnews.com 47% growth
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aol.com 46% growth
CATEGORY INSIGHT
Unsurprisingly, in an election year, news sites saw high growth. The real surprise? Half of the top 10 fastest-growing US sites were news-focused. Like Newsweek (up
71%). But among the traditional sites is Substack — our overall Digital Winner. Its success suggests consumers are increasingly seeking independent news sources.
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71%). But among the traditional sites is Substack — our overall Digital Winner. Its success suggests consumers are increasingly seeking independent news sources.
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Apparel & Accessories
Top 5 in Apparel & Accessories:
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peppermayo.com 416% growth
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babyboofashion.com 210% growth
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sopula.com 207% growth
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jeanpaulgaultier.com 198% growth
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edikted.com 182% growth
CATEGORY INSIGHT
Our winners highlight the power of strong social media engagement, influencer marketing, and innovative brand collaborations. Retro-Stage.com and Disturbia.us led the way, with 27% and 22% of traffic coming from social media, respectively. This compares to the fashion industry average of 9% web traffic from social media.
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Powered by Similarweb's Digital Data.
Beauty & Wellness
Top 5 in Beauty & Wellness:
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scentdecant.com 188% growth
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ilmakiageskin.com 181% growth
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rhodeskin.com 158% growth
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wonderskin.com 154% growth
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lush.com 138% growth
CATEGORY INSIGHT
Skincare brands dominated the Beauty & Wellness category this year, with only two of the top 10 fastest-growing sites focused on makeup. The significant growth in visitors to Rhode Skin, Lush, and Ogee reflects a rising demand for clean beauty products that are ethically sourced and made with natural ingredients.
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Powered by Similarweb's Digital Data.
Consumer Electronics
Top 5 in Consumer Electronics:
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sharkninja.com 187% growth
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yotoplay.com 130% growth
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hatch.co 90% growth
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lgparts.com 66% growth
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ecoflow.com 64% growth
CATEGORY INSIGHT
Sustainability takes center stage: LG Replacement Parts (+66%) and Samsung Parts (+35%) show how repair is rising over replacement. EcoFlow (+64%) and BLUETTI (+34%) highlight clean energy demand, while Soundcore.com and TMR Audio reflect an ongoing interest in premium audio.
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Powered by Similarweb's Digital Data.
Food & Drinks
Top 5 in Food & Drinks:
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ritualzeroproof.com 188% growth
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mortadellahead.com 159% growth
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martie.com 127%
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eatmila.com 119% growth
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oatsovernight.com 105% growth
CATEGORY INSIGHT
This category saw strong cross-segment growth. Ritual Zero Proof (+188%) led non-alcoholic spirits, while Martie (+127%) and Eat Mila (+119%) reflected rising demand for grocery delivery and ready-to-cook meals. Additionally, Oats Overnight (+105%) showcased the growing trend toward indulgent, convenient food.
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Powered by Similarweb's Digital Data.
Home & Garden
Top 5 in Home & Garden:
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tapo.com 211% growth
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backyarddiscovery.com 119% growth
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livelyroot.com 92% growth
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walkeredison.com 89% growth
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puffy.com 81% growth
CATEGORY INSIGHT
Outdoor living and home improvement remain popular. Backyard Discovery (+119%) led with outdoor furniture and playsets. While Lively Root (+92%) and Vego Garden (+75%) showed demand for indoor plants and garden beds. Do it Best also did well, showcasing interest in online home renovation products.
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Top 5 in News & Media:
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gbnews.com 402% growth
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tododisca.com 285% growth
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livenowfox.com 276% growth
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okdiario.com 249% growth
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tuckercarlson.com 200% growth
CATEGORY INSIGHT
News & media saw strong growth, with polarization a key trend. GB News (+402%) led with right-leaning content. Tododisca.com (+285%) and Okdiario (+249%) catered to Spanish-speaking audiences. UNILAD (+176%) and The Cool Down (+156%) did well among younger consumers.
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Powered by Similarweb's Digital Data.
Personal Finance
Top 5 in Personal Finance:
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monarchmoney.com 543% growth
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jup.ag 473% growth
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imaginecredit.com 402% growth
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bitget.com 331% growth
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collegeave.com 312% growth
CATEGORY INSIGHT
Personal finance surged in 2024, showing a split between prudence and risk. Monarch Money (+543%) led as consumers sought caution, while Jupiter: Swap (+473%) reflected crypto enthusiasm. Traditional lenders like College Ave saw rising student loan demand – all of this highlights diverse financial priorities in uncertain times.
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Powered by Similarweb's Digital Data.
Travel & Tourism
Top 5 in Travel & Tourism:
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room77.com 322% growth
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ritzcarltonyachtcollection.com 226% growth
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travel.rakuten.com 194% growth
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hotelsone.com 146% growth
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vacationrenter.com 144%
CATEGORY INSIGHT
Personalized travel soared in 2024. Room77 (+322%), The Ritz-Carlton Yacht Collection (+226%), and Kensington Tours (+101%) led with tailored itineraries. Japan-based Rakuten Travel (+194%) and HotelsOne.com (+146%) showcased OTA strengths, while VacationRenter (+144%) underlines a rising demand for vacation rentals.
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Powered by Similarweb's Digital Data.
CATEGORY INSIGHT
The category boomed in 2024, fueled by a rise in casual gaming. Dragon City (+425%) and Cookie Clicker (+398%) led the pack. While 4kzgame (+368%) and Empires & Puzzles (+218%) thrived on organic search and community engagement.
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Powered by Similarweb's Digital Data.
Digital 100 Trends Report
Our research team combed through vast data sets – spanning millions of websites and apps – to uncover the most impactful trends from the US winners' lists. These insights are your compass – guiding your plans, sharpening your strategy, and keeping you ahead of the competition.
ABOUT SIMILARWEB
Similarweb (NYSE: SMWB) powers businesses to win their markets with Digital Data. By providing essential web and app data, analytics, and insights, we enable our users to discover business opportunities, identify competitive threats, optimize strategy, acquire the right customers, and increase monetization.
Methodology
The Digital 100 WEB & APP in the US identifies the fastest-growing digital companies by analyzing web traffic and app usage across 10 different categories. For the WEB winners, we analyzed websites with over 100,000 average monthly visits, ranking them by the largest year-over-year (YoY) increase in Unique Visitors (2024 vs. 2023). For the APP winners, we analyzed apps with both Android and iOS versions, at least 5,000 Monthly Active Users (MAUs) on each platform, and 50,000 MAUs combined, ranking them based on the largest YoY growth. For the Big Winners category, we focused on the top 250 websites, and the top 5% of apps, across all categories.