Travel and hospitality companies use Similarweb to understand
the ‘connected’ digital traveler and analyze traffic and engagement metrics.
Similarweb Data for the Travel & Tourism Industry
Understand consumer behavior and how consumers search and plan travel to optimize your digital strategy for travel and hotel destinations
8 out of 10 largest travel companies use Similarweb
Why should you rely on Similarweb Travel Data?
Consumer
Behavior
Analyze 100M+ websites and apps to uncover changes in consumer digital behavior
Competitive
Benchmarking
Reveal share of traffic and conversion performance across 50+ traffic and metrics for every travel line of business
Conversion
Data
Learn how consumers convert with bottom-of-the-funnel conversion data and optimize customer acquisition strategies.
Analyze Travel Audiences and their Browsing Behaviors
Find out which other sites your audience visits; find new and similar sites based on audience demographics to reveal browsing behaviors and consumer trends.
Analyze Travel Audiences and their Browsing Behaviors
Find out which other sites your audience visits; find new and similar sites based on audience demographics to reveal browsing behaviors and consumer trends.
Discover the Travel Consumer's Path to Purchase
View visitation and booking metrics, like conversion rate and converted visits, to find the best-converting channels for any travel, hospitality or leisure brand.
Discover the Travel Consumer's Path to Purchase
View visitation and booking metrics, like conversion rate and converted visits, to find the best-converting channels for any travel, hospitality or leisure brand.
Gain visibility into the destination
Identify the destinations that are garnering the strongest consumer demand and who is winning the battle for consumer bookings.
Gain visibility into the destination
Identify the destinations that are garnering the strongest consumer demand and who is winning the battle for consumer bookings.
We answer your most pressing questions about the travel industry:
Growth rate
What is the growth rate of your industry or category?
Leading players
Who are the leading players in the travel industry and who is gaining market share?
New threats
Who are the new players that might pose a threat to your business?
User engagement
Are consumers more or less engaged on travel websites?
Trending keywords
What are the most trending keywords that consumers use before they land on a travel website?
Top travel destinations
Which travel destinations are high in demand?
Resources and insights about the travel industry
Book a meeting with our travel experts today.
Request a personal demonstration of how you can analyze consumer behavior trends and the evolving travel landscape.
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