We have more than a hundred different data sources, which helps us assess and compare the quality of our data and eliminate biases.
We combine clickstream data from our industry-leading panel with data from our crawler, which analyzes over a billion pages every single month, to get an even better snapshot of web activity.
Unlike some providers, who focus on a specific region or user type, our collection is done on a global scale, with a statistically representative cross-section of all types of consumers. This allows us to reach an unbiased and full understanding of a website's traffic.
When it comes to data, the bigger the panel is, the more statistically accurate the insights will be.
We have panel data for tens of millions of users across the world, making our panel the biggest in the industry.
We implement big data technologies on our data center consisting of dozens of high-end servers that analyze tens of terabytes of data every week and more than a billion data points every single day. The volume of data we manage and process makes our insights highly accurate and reliable.
Once we have collected volumes of raw data, we use statistical analysis and machine learning techniques to turn it into actionable knowledge.
Our raw data is treated with in-house algorithms to remove biases, filter out noisy information, and transform it into meaningful insights. The data from our diversified sources is intelligently combined, normalized, and projected to represent the entire Internet population.
Our expertise in web traffic, marketing analytics, and Internet behavior is what brings our data to life.
We work hard to filter our processed data and present it to users in a way that allows them to quickly find the insights they need.
We work hard so that you don't have to. Instead of being overloaded with irrelevant data, we give users focused access to the most relevant intelligence to help them achieve faster and better research.