Similarly ranked sites
1
apple.com
2
bestbuy.com
3
samsung.com
4
roku.com
5
ring.com
apple.com
Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.
Global Rank
#68
3Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Bounce Rate
52.33%
Pages per Visit
3.35
Avg Visit Duration
00:02:24
- Company
- Apple
- Year Founded
- 1976
- Employees
- > 10001
- HQ
- United States, California, Cupertino
- Annual Revenue
- > $1B
apple.com Traffic & Engagement Analysis
apple.com's web traffic has increased by 2.68% compared to last month. See all traffic & engagement stats for apple.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.68%
Bounce Rate
52.33%
Pages per Visit
3.35
Avg Visit Duration
00:02:24
Total Visits Last 3 Months
Compare apple.com to:
597.6Mapple.com
amazon.comapple.com Web Traffic by Country
Which countries sent the most traffic to apple.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to apple.com - click below to discover all countries
Top Countries
United States
35.61%3.28%
India
4.81%2.74%
United Kingdom
4.56%10.84%
Japan
3.8%1.35%
Canada
3.51%4.72%
Others
47.72%
apple.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. apple.com's audience is 55.77% male and 44.23% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female44.23%
- Male55.77%
apple.com Competitors & Similar Sites
Reveal apple.com top alternatives and find potential or emerging competitors. samsung.com is the website with the highest similarity score to apple.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
apple.com Top Traffic Sources
The top traffic source to apple.com is Direct traffic, driving 39.46% of desktop visits last month Organic Search is the 2nd and Referrals is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.46%
Direct
1st Place
Organic Search
2nd Place
Referrals
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demoReferral Web Traffic to apple.com
The top referral sites sending desktop traffic to apple.com.
Category Distribution
Video Games Consoles and Accessories
9.05%Computers Electronics and Technology - Other
8.37%Programming and Developer Software
7.06%Fashion and Apparel
4.89%Marketplace
4.64%Other
66%Top Referrals
Links from apple.com to Other Websites by Traffic Share
apple.com is sending desktop traffic to 884 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Programming and Developer Software
14.71%AI Chatbots and Tools
6.74%Video Games Consoles and Accessories
6.64%Music
5.16%Sports - Other
4.54%Other
62.21%
Social Media Traffic to apple.com
apple.com gets most of its social media traffic from Youtube, followed by X-twitter and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
64
Social Network Distribution