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avon.com
shop avon's top-rated beauty products online. explore avon's site full of your favorite products, including cosmetics, skin care, jewelry and fragrances.
Global Rank
#20,294
1,426Showing Similarweb estimated data.
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Bounce Rate
34.63%
Pages per Visit
5.65
Avg Visit Duration
00:05:42
- Company
- Avon
- Year Founded
- 2016
- Employees
- 1001 - 5000
- HQ
- South Africa, Pretoria
- Annual Revenue
- > $1B
- Industry
- Lifestyle > Beauty and Cosmetics
avon.com Traffic & Engagement Analysis
avon.com's web traffic has decreased by 8.58% compared to last month. See all traffic & engagement stats for avon.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
8.58%
Bounce Rate
34.63%
Pages per Visit
5.65
Avg Visit Duration
00:05:42
Total Visits Last 3 Months
Compare avon.com to:
2.2Mavon.com
avon.com Web Traffic by Country
Which countries sent the most traffic to avon.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to avon.com - click below to discover all countries
Top Countries
United States
68.83%8.39%
Poland
12.57%20.24%
Turkey
3.69%3.53%
Romania
2.01%7.77%
Hungary
1.78%7.41%
Others
11.12%
avon.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. avon.com's audience is 21.49% male and 78.51% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female78.51%
- Male21.49%
avon.com Competitors & Similar Sites
Reveal avon.com top alternatives and find potential or emerging competitors. maccosmetics.com is the website with the highest similarity score to avon.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
avon.com Top Traffic Sources
The top traffic source to avon.com is Direct traffic, driving 54.93% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
54.93%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoavon.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to avon.com (Desktop, worldwide)
Organic vs. Paid
Organic68.99%
Paid31.01%
Top Keywords
avon$0.83strefa konsultantki avon$0.27avon products$0.69avon skin so soft$0.62avon.com sign in$0.561K OthersSee more
Total Keywords1K
Referral Web Traffic to avon.com
The top referral sites sending desktop traffic to avon.com.
Category Distribution
Coupons and Rebates
25.54%Food and Drink - Other
20.72%Digital Marketing
9.93%Arts & Entertainment
8.9%Beauty and Cosmetics
7.54%Other
27.36%Top Referrals
Links from avon.com to Other Websites by Traffic Share
avon.com is sending desktop traffic to 14 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
27.58%Search Engines
24.36%Shipping and Logistics
22.59%Beauty and Cosmetics
19.38%Marketplace
4.23%Other
1.87%
Social Media Traffic to avon.com
avon.com gets most of its social media traffic from Facebook, followed by Youtube and Pinterest (Desktop). Engaging audiences through Reddit may reveal new opportunities
Social Networks
5
Social Network Distribution