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expedia.com Website Analysis for March 2026
Your one-stop travel site for your dream vacation. Bundle your stay with a car rental or flight and you can save more. Search our flexible options to match your needs.
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Global Rank
#33410
Country Rank
#961
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Total Visits
92.6M
Bounce Rate
36.97%
Pages per Visit
5.69
Avg Visit Duration
00:05:19
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expedia.com Traffic & Engagement Analysis
expedia.com's web traffic has increased by 15.13% compared to last month. See all traffic & engagement stats for expedia.com in the past 3 months below
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Last Month Change
15.13%
Bounce Rate
36.97%
Pages per Visit
5.69
Avg Visit Duration
00:05:19
Total Visits Last 3 Months
Compare expedia.com to:
92.6Mexpedia.com
expedia.com Web Traffic by Country
Which countries sent the most traffic to expedia.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to expedia.com - click below to discover all countries
Top Countries
United States
91.5%13.24%
Canada
1.05%16.43%
India
0.54%16.65%
United Kingdom
0.39%6.72%
Mexico
0.39%18.58%
Others
6.13%
expedia.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. expedia.com's audience is 42.84% male and 57.16% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female57.16%
- Male42.84%
expedia.com Competitors & Similar Sites
Reveal expedia.com top alternatives and find potential or emerging competitors. booking.com is the website with the highest similarity score to expedia.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
expedia.com Top Traffic Sources
The top traffic source to expedia.com is Paid Search traffic, driving 27.17% of desktop visits last month Affiliate is the 2nd and Direct is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
27.17%
Paid Search
1st Place
Affiliate
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to expedia.com
The top referral sites sending desktop traffic to expedia.com.
Category Distribution
Travel and Tourism - Other
33.39%News & Media Publishers
19.87%Accommodation and Hotels
9.38%Arts and Entertainment - Other
6.95%Music
6.79%Other
23.63%Top Referrals
Links from expedia.com to Other Websites by Traffic Share
expedia.com is sending desktop traffic to 153 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Air Travel
35.81%Accommodation and Hotels
25.52%Coupons and Rebates
14.06%Banking Credit and Lending
6.14%Travel and Tourism - Other
4.77%Other
13.71%
Social Media Traffic to expedia.com
expedia.com gets most of its social media traffic from Youtube, followed by Pinterest and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
19
Social Network Distribution