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geico.com Website Analysis for April 2026
get insurance from a company that's been trusted since 1936. see how much you can save with geico on insurance for your car, motorcycle, and more.
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Global Rank
#2,704101
Country Rank
#56445
Category Rank
#7
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See their traffic and performance metrics
Total Visits
14.6M
Bounce Rate
36.76%
Pages per Visit
5.66
Avg Visit Duration
00:05:18
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geico.com Traffic & Engagement Analysis
geico.com's web traffic has decreased by 6.64% compared to last month. See all traffic & engagement stats for geico.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
6.64%
Bounce Rate
36.76%
Pages per Visit
5.66
Avg Visit Duration
00:05:18
Total Visits Last 3 Months
Compare geico.com to:
14.6Mgeico.com
geico.com Web Traffic by Country
Which countries sent the most traffic to geico.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to geico.com - click below to discover all countries
Top Countries
United States
98.43%2.91%
Turkey
0.11%21.28%
Canada
0.1%31.44%
India
0.09%23.26%
Mexico
0.08%1.71%
Others
1.2%
geico.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. geico.com's audience is 46.84% male and 53.16% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female53.16%
- Male46.84%
geico.com Competitors & Similar Sites
Reveal geico.com top alternatives and find potential or emerging competitors. progressive.com is the website with the highest similarity score to geico.com. Find out why - Click here to Analyze all competitors
geico.com Top Traffic Sources
The top traffic source to geico.com is Direct traffic, driving 39.48% of desktop visits last month Organic Search is the 2nd and Mail is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.48%
Direct
1st Place
Organic Search
2nd Place
Mail
3rd Place
Only showing top 3 marketing channels.
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Get a live demogeico.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to geico.com (Desktop, worldwide)
Organic vs. Paid
Organic85.33%
Paid14.67%
Top Keywords
geico$15.74geico login$1.47geico customer service$4.69geico car insurance$8.24geico insurance$16.5828.9K OthersSee more
Total Keywords28.9K
Referral Web Traffic to geico.com
The top referral sites sending desktop traffic to geico.com.
Category Distribution
Insurance
69.32%Accounting and Auditing
10.03%Finance - Other
7.97%Banking Credit and Lending
1.27%Marketplace
1.14%Other
10.26%Top Referrals
Links from geico.com to Other Websites by Traffic Share
geico.com is sending desktop traffic to 33 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Finance - Other
52.66%Insurance
34.03%Streaming & Online TV
3.43%Education
1.91%Vehicles - Other
1.73%Other
6.24%
Social Media Traffic to geico.com
geico.com gets most of its social media traffic from Youtube, followed by Reddit and X-twitter (Desktop). Engaging audiences through Pinterest may reveal new opportunities
Social Networks
12
Social Network Distribution