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ikea.com Website Analysis for April 2026
Furniture, home accessories, design ideas and inspiration for big dreams and small budgets. A better everyday life begins at home!
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Global Rank
#1202
Country Rank
#2457
Category Rank
#1
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Total Visits
203.7M
Bounce Rate
32.13%
Pages per Visit
6.76
Avg Visit Duration
00:04:44
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ikea.com Traffic & Engagement Analysis
ikea.com's web traffic has decreased by 5.9% compared to last month. See all traffic & engagement stats for ikea.com in the past 3 months below
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Last Month Change
5.9%
Bounce Rate
32.13%
Pages per Visit
6.76
Avg Visit Duration
00:04:44
Total Visits Last 3 Months
Compare ikea.com to:
203.7Mikea.com
ikea.com Web Traffic by Country
Which countries sent the most traffic to ikea.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to ikea.com - click below to discover all countries
Top Countries
United States
17.92%4.16%
Germany
8.49%7.46%
United Kingdom
6.67%1.02%
France
6.62%1.11%
Canada
5.86%3.35%
Others
54.45%
ikea.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. ikea.com's audience is 46.08% male and 53.92% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female53.92%
- Male46.08%
ikea.com Target Audience
Audience interests reveal key details on the browsing interests of ikea.com's visitors. ikea.com's audience is interested in Computers Electronics and Technology > Computers Electronics and Technology - Other & shopping.
Top Categories
Other Visited Websites
Top Topics
shoppingnewsshoponlinehome
ikea.com Competitors & Similar Sites
Reveal ikea.com top alternatives and find potential or emerging competitors. wayfair.com is the website with the highest similarity score to ikea.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
ikea.com Top Traffic Sources
The top traffic source to ikea.com is Organic Search traffic, driving 42.01% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Affiliate. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
42.01%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to ikea.com
The top referral sites sending desktop traffic to ikea.com.
Category Distribution
Search Engines
12.46%Coupons and Rebates
9.58%Home and Garden - Other
8.19%News & Media Publishers
5.99%Computers Electronics and Technology - Other
5.86%Other
57.91%Links from ikea.com to Other Websites by Traffic Share
ikea.com is sending desktop traffic to 169 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
18.48%Ecommerce and Shopping - Other
12.7%Furniture
8.14%Search Engines
5.86%Running
5.75%Other
49.07%
Social Media Traffic to ikea.com
ikea.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
35
Social Network Distribution