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jcpenney.com Website Analysis for April 2026
JCPenney AL Store Locator - Find a JCPenney near you and discover quality products you and your family need, all at affordable prices!
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Global Rank
#1,51418
Country Rank
#32312
Category Rank
#174
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Total Visits
25.2M
Bounce Rate
41.83%
Pages per Visit
5.20
Avg Visit Duration
00:04:32
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jcpenney.com Traffic & Engagement Analysis
jcpenney.com's web traffic has decreased by 2.97% compared to last month. See all traffic & engagement stats for jcpenney.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
2.97%
Bounce Rate
41.83%
Pages per Visit
5.20
Avg Visit Duration
00:04:32
Total Visits Last 3 Months
Compare jcpenney.com to:
25.2Mjcpenney.com
jcpenney.com Web Traffic by Country
Which countries sent the most traffic to jcpenney.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to jcpenney.com - click below to discover all countries
Top Countries
United States
98.35%1.89%
Puerto Rico
0.21%37.17%
Mexico
0.19%44.6%
India
0.19%25.18%
Canada
0.14%1.85%
Others
0.93%
jcpenney.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. jcpenney.com's audience is 24.62% male and 75.38% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female75.38%
- Male24.62%
jcpenney.com Competitors & Similar Sites
Reveal jcpenney.com top alternatives and find potential or emerging competitors. kohls.com is the website with the highest similarity score to jcpenney.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
jcpenney.com Top Traffic Sources
The top traffic source to jcpenney.com is Paid Search traffic, driving 26.97% of desktop visits last month Organic Search is the 2nd and Direct is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
26.97%
Paid Search
1st Place
Organic Search
2nd Place
Direct
3rd Place
Only showing top 3 marketing channels.
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Get a live demoReferral Web Traffic to jcpenney.com
The top referral sites sending desktop traffic to jcpenney.com.
Category Distribution
News & Media Publishers
25.81%Fashion and Apparel
14.37%Search Engines
12.36%Coupons and Rebates
10.14%Marketplace
7.75%Other
29.57%Top Referrals
Links from jcpenney.com to Other Websites by Traffic Share
jcpenney.com is sending desktop traffic to 17 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
85.49%Beauty and Cosmetics
5.73%Jobs and Employment
3.65%Finance - Other
1.78%Classifieds
1.51%Other
1.84%
Social Media Traffic to jcpenney.com
jcpenney.com gets most of its social media traffic from Facebook, followed by Pinterest and Youtube (Desktop). Engaging audiences through Instagram may reveal new opportunities
Social Networks
8
Social Network Distribution