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kroger.com Website Analysis for March 2026
Shop fresh groceries at low prices at a Kroger near you. Fill prescriptions, order online and save with digital coupons on grocery pick-up & delivery.
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Global Rank
#1,03917
Country Rank
#2215
Category Rank
#2
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Total Visits
39.9M
Bounce Rate
44.87%
Pages per Visit
4.41
Avg Visit Duration
00:03:49
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kroger.com Traffic & Engagement Analysis
kroger.com's web traffic has increased by 9.64% compared to last month. See all traffic & engagement stats for kroger.com in the past 3 months below
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Last Month Change
9.64%
Bounce Rate
44.87%
Pages per Visit
4.41
Avg Visit Duration
00:03:49
Total Visits Last 3 Months
Compare kroger.com to:
39.9Mkroger.com
kroger.com Web Traffic by Country
Which countries sent the most traffic to kroger.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to kroger.com - click below to discover all countries
Top Countries
United States
99%10.06%
Canada
0.09%9.38%
Philippines
0.04%3.97%
Iraq
0.04%67.53%
Germany
0.03%41.76%
Others
0.79%
kroger.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. kroger.com's audience is 33.9% male and 66.1% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female66.1%
- Male33.9%
kroger.com Competitors & Similar Sites
Reveal kroger.com top alternatives and find potential or emerging competitors. walmart.com is the website with the highest similarity score to kroger.com. Find out why - Click here to Analyze all competitors
kroger.com Top Traffic Sources
The top traffic source to kroger.com is Direct traffic, driving 39.75% of desktop visits last month Referrals is the 2nd and Organic Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
39.75%
Direct
1st Place
Referrals
2nd Place
Organic Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demokroger.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to kroger.com (Desktop, worldwide)
Organic vs. Paid
Organic92.3%
Paid7.7%
Top Keywords
kroger$1.53kroger weekly ad$1.14kroger pharmacy$3.27kroger near me$1.93kroger digital coupons$0.99179.5K OthersSee more
Total Keywords179.6K
Referral Web Traffic to kroger.com
The top referral sites sending desktop traffic to kroger.com.
Category Distribution
Groceries
48.59%Food and Drink - Other
29.23%Search Engines
8.58%Marketplace
4.02%Ecommerce and Shopping - Other
3.88%Other
5.7%Top Referrals
Links from kroger.com to Other Websites by Traffic Share
kroger.com is sending desktop traffic to 47 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Groceries
33.95%Food and Drink - Other
23.4%Computer Security
8.31%Banking Credit and Lending
3.34%Health - Other
2.93%Other
28.08%
Social Media Traffic to kroger.com
kroger.com gets most of its social media traffic from Youtube, followed by Facebook and Pinterest (Desktop). Engaging audiences through X-twitter may reveal new opportunities
Social Networks
12
Social Network Distribution