Similarly ranked sites
1
lowes.com
2
hgtv.com
3
goodhousekeeping.com
4
marthastewart.com
5
bbb.org
lowes.com Website Analysis for April 2026
Shop tools, appliances, building supplies, carpet, bathroom, lighting and more. Pros can take advantage of Pro offers, credit and business resources.
Keep track of your competitors
See their traffic and performance metrics
Global Rank
#24852
Country Rank
#6614
Keep track of your competitors
See their traffic and performance metrics
Total Visits
129.3M
Bounce Rate
38.23%
Pages per Visit
4.65
Avg Visit Duration
00:04:37
Showing Similarweb estimated data.
Publicly validate your site’s metrics by connecting your GA4
Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
lowes.com Traffic & Engagement Analysis
lowes.com's web traffic has increased by 14.73% compared to last month. See all traffic & engagement stats for lowes.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
14.73%
Bounce Rate
38.23%
Pages per Visit
4.65
Avg Visit Duration
00:04:37
Total Visits Last 3 Months
Compare lowes.com to:
129.3Mlowes.com
lowes.com Web Traffic by Country
Which countries sent the most traffic to lowes.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to lowes.com - click below to discover all countries
Top Countries
United States
97.72%10.36%
India
0.78%10.75%
Canada
0.51%27.35%
Mexico
0.11%20.7%
Vietnam
0.09%25.02%
Others
0.79%
lowes.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. lowes.com's audience is 49.32% male and 50.68% female. The largest age group of visitors are 45 - 54 year olds.
Age Distribution
Gender Distribution
- Female50.68%
- Male49.32%
lowes.com Competitors & Similar Sites
Reveal lowes.com top alternatives and find potential or emerging competitors. homedepot.com is the website with the highest similarity score to lowes.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
lowes.com Top Traffic Sources
The top traffic source to lowes.com is Organic Search traffic, driving 35.5% of desktop visits last month Direct is the 2nd and Paid Search is the 3rd. The most underutilized channel is Paid Social. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
35.5%
Organic Search
1st Place
Direct
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
Start free trial to see the full breakdown.Is Your Website Ready for AI Search?
AI engines like ChatGPT, Gemini, and Claude are changing the rules. Learn how your site performs on them and how to dominate your niche.
Get a live demolowes.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to lowes.com (Desktop, worldwide)
Organic vs. Paid
Organic66.32%
Paid33.68%
Top Keywords
lowes$0.40lowe's$0.43lowes near me$0.31lowes official site$0.43lowe's home improvement$0.35622.9K OthersSee more
Total Keywords622.9K
Referral Web Traffic to lowes.com
The top referral sites sending desktop traffic to lowes.com.
Category Distribution
Jobs and Employment
24.09%Search Engines
13%Home and Garden - Other
8.78%Coupons and Rebates
8.7%News & Media Publishers
7.1%Other
38.33%Top Referrals
Links from lowes.com to Other Websites by Traffic Share
lowes.com is sending desktop traffic to 99 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Banking Credit and Lending
55.35%National Security
14.25%Home and Garden - Other
4.6%Search Engines
4.51%Home Improvement and Maintenance
3.02%Other
18.27%
Social Media Traffic to lowes.com
lowes.com gets most of its social media traffic from Youtube, followed by Facebook and Reddit (Desktop). Engaging audiences through Linkedin may reveal new opportunities
Social Networks
23
Social Network Distribution