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myheritage.com
Discover your roots with MyHeritage. DNA testing reveals both your ancestry and ethnicity. Learn more about your family history and genetics. Order your DNA test kit now.
Global Rank
#2,916
37Showing Similarweb estimated data.
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Bounce Rate
41.62%
Pages per Visit
8.59
Avg Visit Duration
00:05:39
- Company
- MyHeritage
- Year Founded
- 2003
- Employees
- 201 - 500
- HQ
- United Kingdom, myheritage.com
- Annual Revenue
- $100M - $200M
myheritage.com Traffic & Engagement Analysis
myheritage.com's web traffic has increased by 5.8% compared to last month. See all traffic & engagement stats for myheritage.com in the past 3 months below
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Last Month Change
5.8%
Bounce Rate
41.62%
Pages per Visit
8.59
Avg Visit Duration
00:05:39
Total Visits Last 3 Months
Compare myheritage.com to:
11.9Mmyheritage.com
myheritage.com Web Traffic by Country
Which countries sent the most traffic to myheritage.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to myheritage.com - click below to discover all countries
Top Countries
United States
55.25%11.7%
Australia
9.82%9.11%
United Kingdom
9.8%10.97%
Canada
5.67%17.19%
New Zealand
1.72%0.35%
Others
17.73%
myheritage.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. myheritage.com's audience is 40.14% male and 59.86% female. The largest age group of visitors are 55 - 64 year olds.
Age Distribution
Gender Distribution
- Female59.86%
- Male40.14%
myheritage.com Target Audience
Audience interests reveal key details on the browsing interests of myheritage.com's visitors. myheritage.com's audience is interested in Hobbies and Leisure > Ancestry and Genealogy & news.
Top Categories
Other Visited Websites
Top Topics
newssearchgenealogyfamilyfamily tree
myheritage.com Competitors & Similar Sites
Reveal myheritage.com top alternatives and find potential or emerging competitors. ancestry.com is the website with the highest similarity score to myheritage.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Category
Category rank
myheritage.com Top Traffic Sources
The top traffic source to myheritage.com is Direct traffic, driving 29.65% of desktop visits last month Organic Search is the 2nd and Paid Search is the 3rd. The most underutilized channel is Gen AI. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
29.65%
Direct
1st Place
Organic Search
2nd Place
Paid Search
3rd Place
Only showing top 3 marketing channels.
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Get a live demomyheritage.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to myheritage.com (Desktop, worldwide)
Organic vs. Paid
Organic76.31%
Paid23.69%
Top Keywords
myheritage$0.37my heritage$0.39ancestry$2.33myheritage login$0.23ancestry dna$1.81150.1K OthersSee more
Total Keywords150.2K
Referral Web Traffic to myheritage.com
The top referral sites sending desktop traffic to myheritage.com.
Category Distribution
Ancestry and Genealogy
70.42%News & Media Publishers
7.95%Public Records and Directories
6%Coupons and Rebates
1.44%Philanthropy
1.26%Other
12.92%Top Referrals
Links from myheritage.com to Other Websites by Traffic Share
myheritage.com is sending desktop traffic to 68 different websites from several categories. Discover each category's traffic share below
Top Outgoing links
Category Distribution
Ancestry and Genealogy
64.94%Search Engines
15.46%Community and Society
11.01%Computers Electronics and Technology - Other
1.62%Decease
1.18%Other
5.78%
Social Media Traffic to myheritage.com
myheritage.com gets most of its social media traffic from Youtube, followed by Facebook and Geni.com (Desktop). Engaging audiences through VKontakte may reveal new opportunities
Social Networks
14
Social Network Distribution